Job Specifications
Explore is an adventure travel expert focused on sustainable, small group holidays which create stories to tell for a lifetime. From classic group tours and family adventures, to walking, wildlife and cycling trips. With around 100 countries to choose from, our customers explore the world with us. Join us on our journey, creating extraordinary travel experiences for all.
Sustainability has always been at the heart of what we do, as has the ethos of continual improvement. A trusted brand – B Corp certified and a Feefo Platinum Service Award holder, we pride ourselves on doing the right thing, by our people, our customers, and the planet. In a complicated world that's full of potential, we strive to be better than yesterday.
We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This role is based in Toronto with 2 days per week in the office. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).
Salary: $54,000 p.a. + bonus
About The Role
You will combine creativity with analytics to bring campaigns to life through copywriting and imagery while ensuring every send is optimized, segmented, and strategically aligned. You’ll play a key role in building, testing, and reporting on email marketing campaigns across North America. Working closely with the Marketing Manager, global teams, and CRM stakeholders, you’ll help ensure our email channel drives engagement, retention, and revenue growth.
Reporting Into The Marketing Manager, You Will Also Collaborate Extensively With Our Global Marketing Team, Which Spans Across The UK And Australia, To Ensure a Cohesive And Unified Marketing Strategy Comprising
Building, scheduling, testing, and deploying email campaigns, ensuring accuracy, segmentation, and strong attention to detail.
Managing and refining audience lists based on behaviour, demographics, lifecycle stage, and performance insights.
Assisting with building and optimizing automated customer journeys, including welcome series, re-engagement flows, and nurture campaigns.
Supporting testing of subject lines, content blocks, send times, and audience segments to continuously improve performance.
Working closely with content and design teams to ensure email messaging aligns with brand tone and campaign goals.
Helping maintain CRM hygiene, ensuring compliance with data privacy regulations and best practices.
Managing the audience building, content creation, A/B testing, and reporting for email marketing.
Working closely with the CRM Manager in planning and managing high-volume, segmented email marketing campaigns.
Am I the right person? We are looking for your application to demonstrate:
You have a way with words that can turn copywriting into a conversion machine.
A keen eye for detail and brand voice consistency.
A strong interest in CRM, segmentation, and customer journeys, and enjoy understanding what drives engagement.
Comfortable working with data and using performance insights to inform decisions.
A strong understanding of digital marketing and email best practices.
Experience with Emarsys and Microsoft Dynamics 365.
A team player who is comfortable working independently and within a growing global team.
Excellent communication skills and ability to liaise effectively with colleagues in overseas locations and different time zones.
Passion for travel, storytelling, and helping to bring unforgettable adventures to life.
Familiarity with the US and Canadian consumer markets.
We aim to be better than yesterday and our values will be close to your heart.
Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.
Explore is part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa’s Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.
Explore is a global adventure travel company with 40 years’ experience in providing exciting and authentic travel experiences. With over 350 trips in around 100 countries, Explore’s expertly crafted itineraries combined with award-winning tour leaders, small group sizes and a commitment to responsible travel ensure unforgettable travel experiences in extraordinary destinations. Whether it's wildlife, culture, walking and trekking, a polar voyage, cycling or a family adventure, our trips will give you once-in-a-lifetime experiences, every day.