- Company Name
- eTeam
- Job Title
- Head of Marketing
- Job Description
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**Job Title**
Head of Marketing – Enterprise Segment Leader
**Role Summary**
Lead marketing strategy and execution for a designated enterprise sales segment, acting as the Chief Marketing Officer for that segment. Own pipeline creation, progression, and bookings, partnering closely with senior sales leadership to align marketing programs with sales goals. Deliver integrated campaigns, events, and ABM initiatives that drive customer engagement and accelerate deal velocity across the segment.
**Expectations**
- Serve as the primary marketing partner for senior sales leaders, influencing strategy and decision‑making.
- Deliver measurable impact on pipeline and bookings, consistently meeting or exceeding targets.
- Align cross‑functional teams (BDR, Campaign, Digital, Content, Customer Success) to execute focused, data‑driven initiatives.
- Elevate executive engagement through thought‑leadership events, content, and targeted outreach.
**Key Responsibilities**
- Develop and execute regional marketing plans that align with global priorities and segment needs.
- Partner with sales leadership in weekly meetings, QBRs, and events to present performance insights and optimization plans.
- Design and deploy segment‑specific campaigns (ABM, events, digital activations) to support target industries and accounts.
- Enable BDR prospecting through prioritized insights, data, and analytics.
- Host executive meetings, bootcamps, and roundtables to deepen engagement and accelerate deal velocity.
- Manage participation in flagship EMEA events, ensuring content supports the buyer journey and localization.
- Collaborate with Customer Success on advocacy programs, onboarding journeys, and upsell/cross‑sell initiatives.
- Amplify brand presence through blogs, social engagement, and industry events.
- Track, report, and communicate marketing impact via KPIs on engagement, pipeline, and bookings.
**Required Skills**
- Executive presence and strong interpersonal skills; proven ability to influence senior sales leaders.
- Deep understanding of marketing strategy, campaign mix, and ABM for enterprise segments.
- Data‑driven mindset with capability to translate analytics into actionable insights.
- Creative thinking, adaptability, and curiosity in ambiguous environments.
- Excellent communication skills (written and verbal); ability to develop executive‑level content.
- Experience coordinating cross‑functional initiatives and managing external partners/events.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business, Communications, or related field (minimum).
- 8+ years of progressive marketing leadership experience, with a focus on enterprise segments and B2B account‑based marketing.
- Preferred: Master’s degree or advanced certifications (e.g., CPA, CM, Adobe Certified Expert) are advantageous but not mandatory.