- Company Name
- Michael Kors
- Job Title
- Senior Director, Retention Marketing & Global CRM
- Job Description
-
**Job Title**
Senior Director, Retention Marketing & Global CRM
**Role Summary**
Strategic leader driving global customer retention, lifecycle, and loyalty initiatives. Oversees end-to-end CRM strategy across email, SMS, direct mail, and clienteling, integrating data insights with brand storytelling to enhance lifetime value, repeat engagement, and affiliate loyalty. Leads high‑performance teams and partners with Digital, E‑Commerce, Retail, Tech, Analytics, and regional units to deliver unified, privacy‑compliant customer experiences.
**Expactations**
- Deliver measurable increases in CLV, repeat purchase rate, frequency, and retention metrics.
- Anchor the global retention vision, balancing centralized governance with regional relevance.
- Cultivate a culture of continuous testing, data‑driven optimization, and storytelling.
- Manage a multi‑disciplinary CRM team and act as a senior partner on customer strategy.
**Key Responsibilities**
1. Define and execute global retention marketing strategy and roadmap across owned channels.
2. Lead channel strategy for Email, SMS, Direct Mail, and 1:1 clienteling, focusing on personalization, segmentation, automation, and testing.
3. Drive evolution of the KORSVIP loyalty program: tier strategy, lifecycle engagement, experiential benefits, and integration across touchpoints.
4. Own global customer database growth, acquisition, data quality, and identity resolution; partner with performance and product teams to optimize opt‑in and consent.
5. Develop and measure clienteling success metrics (engagement, assisted conversion, high‑value customer impact).
6. Translate customer data into actionable insights, build dashboards (CLV, retention, loyalty performance), and champion continuous improvement.
7. Mentor and develop a high‑performing CRM and retention team; collaborate with Creative, Tech, Analytics, Retail, and regional leaders.
**Required Skills**
- 10–12+ years in CRM, retention, or lifecycle marketing, preferably with global consumer brands.
- Deep expertise in Email, SMS, Loyalty, and customer data platforms (e.g., Salesforce, Braze, MoEngage).
- Strong analytical mindset, adept at turning data into customer‑centric stories and business outcomes.
- Proven experience leading global or multi‑regional CRM strategies and cross‑functional initiatives.
- Leadership skills: team management, mentoring, and senior stakeholder partnership.
- Knowledge of privacy best practices and first‑party data compliance.
- Excellent communication, segmentation, automation, and testing expertise.
**Required Education & Certifications**
- Bachelor’s degree in Marketing, Business Administration, Analytics, or related field.
- Preferred industry certifications in CRM or digital marketing (e.g., Salesforce Certified Administrator, HubSpot Marketing Software, Braze, Adobe Marketing).
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