Job Specifications
I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs.
- MICHAEL KORS -
We have an exciting opportunity for a Digital Marketing Search Specialist.
Who You Are:
You are energetic, positive, reliable, and self-motivated. You thrive in a dynamic workplace, combining big picture strategy with meticulous attention to detail. You are fashion-curious and capable of multi-tasking and prioritizing across a rapidly changing environment.
What You'll Do:
Reporting to the Digital Marketing Manager, you’ll be responsible for helping to define, create, implement, and deliver the paid search and SEO strategy to grow the Michael Kors online business across our 50+ EMEA markets.
Paid Search Strategy:
Guide our agency daily to improve paid search and shopping campaign performance, with a strong focus on optimising budgets, bid strategies, product feed enhancements, ad copy, and account structure
Build a global test & learn agenda for paid search with our agency
Maintain up to date industry knowledge including the latest in privacy regulations and their impact in Digital Marketing, such as CAPI’s and consent mode
Manage Total Search relationship between agency and any third-party vendors
Review Market strategy for channel and best tactic mix to drive performance
SEO Strategy:
Work with our agency to build a roadmap for organic traffic growth
Drive improvements in Keywords growth, Local Search visibility, ensuring our brand is discoverable across all relevant platforms
Own on-page SEO strategies, including onsite SEO/ AI enhanced articles, copy optimisation for category and product pages across all markets
Manage Tech/ backend enhancements for SEO with agency, web production and development team, including QA checks
Monitor Core Web Vitals and oversee recommendations for improvements through to implementation
Reporting & Analytics:
Produce Weekly/Monthly reporting to clearly articulate performance, reasons for results and action plans, with a laser focus on driving efficiency of marketing spend
Analyse performance metrics and provide actionable insights to improve organic traffic and engagement
Invoicing, Legal & Security
Manage invoices for relevant channels and third-party vendors
Support contract renewals, onboarding and security clearance for new projects
Cross-functional collaboration:
Work closely with Brand, Design, Analytics, CRM & Retail teams across both the EU and North America offices to ensure activity is aligned where appropriate and to meet broader business objectives
Collaborate with cross-functional teams to integrate SEO into content planning and digital initiatives with Site Merch & Web Production teams
Bring your authentic self, experience, and opinion to deliver clear direction with our Digital Marketing Strategy, also supporting an inclusive and enjoyable workplace
You’ll Need to Have:
3-4+ years of hands-on SEM experience, ideally in retail or eCommerce
Solid understanding of digital marketing KPIs, with the ability to derive insights and then them turn into action plans
Proven success managing large-scale paid search campaigns across multiple geographies
Strong analytical skills and proficiency in tools like Google Ads, SA360, Google Search Console, keyword tracking and research tools such as Demand Sphere/ SEM Rush/Ahrefs or similar
Experience working with or managing external agencies
Good understanding of enterprise level analytics tools such as Adobe or equivalent
Demonstrable written and verbal communication skills, able to present your ideas to senior management with clarity and confidence
We’d Love to See:
A team-player with good relationship-building and communication skills
Ability to prioritise responsibilities in line with business objectives
A level of technical understanding of how GenAi & LLM models work is desirable
Keen interest in new developments within the online industry, including MTA and MMM
Understanding of database segmentation & using CRM data for personalisation
Experience using Jira or equivalent platform
A sense of humour and desire to work in a dynamic and diverse workplace
MK Perks:
Our purpose is to make all employees and customers #FeelGreat with Michael Kors. When you join our business, we want you to feel like a valued member of the team from Day 1. To make your journey enriching with us, we offer –
Cross-brand Discount
Exclusive Employee Sales
Paid Parental Leave
Generous Holiday Schedule and Vacation Days
Summer Fridays
Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace)
Hybrid working (3 days a week in the office)
Flexible working hours
Thrive Wellness Program
LifeWorks Employee Assistance Program
#FeelGreat program that include the following pillars: Connected Communities/Inspired Innovation/ Responsible Future/Meaningful Experiences
Pension Contribution
Season Loan Tickets
Enhanced Matern
About the Company
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, Michael Kors, and Michael Kors Mens, including accessories, ready-to-wear, footwear, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Los Angeles, Chicago, London, Milan, Paris, Dubai, Seoul, Tokyo, Hong Kong, Sha...
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