- Company Name
- Samsara
- Job Title
- ABM Manager
- Job Description
-
Job Title: ABM Manager
Role Summary: Lead account‑based marketing programmes across EMEA, designing integrated strategies to accelerate pipeline, deliver high‑touch ABM initiatives, and create executive‑level experiences.
Expectations: Drive executive engagement and pipeline acceleration; measure campaign ROI; collaborate cross‑functionally with Sales, PMM, Demand Generation, Product, and Content teams; manage budgets; optimise programmes for maximum impact.
Key Responsibilities:
- Partner with Enterprise Sales to develop and execute ABM and regional field marketing strategy.
- Design and deliver bespoke ABM plays (custom events, webinars, digital journeys, direct mail, executive dinners, partner workshops, customer advocacy).
- Coordinate Executive Briefings (EBCs/CBCs): logistics, stakeholder alignment, pre‑brief prep, post‑follow up.
- Provide account‑specific insights, stakeholder mapping, and tailored touchpoints to accelerate pipeline.
- Own campaign execution and operations: briefs, workflows, UTMs, naming conventions, tagging, vendor coordination, performance tracking, and reporting.
- Manage and optimise ABM budgets, ensuring spend aligns with priorities and delivers measurable ROI.
- Champion organisational culture and values, and lead measurement of engagement, meetings, influenced pipeline, win rates, and acceleration.
Required Skills:
- 3+ years ABM or demand generation experience in B2B high‑tech/enterprise accounts.
- Proven event management expertise in technology or B2B sector.
- Multi‑channel ABM strategy design and effectiveness measurement.
- Executive presence, strong communication, influencing stakeholders at all levels.
- Proficiency with Salesforce, Marketo, Excel; familiarity with ABM tools such as Demandbase, 6sense, Outreach, ZoomInfo, Folloze, Uberflip, etc.
- Project and time‑management skills, managing multiple initiatives with tight deadlines.
- Self‑motivated, proactive, results‑oriented.
Required Education & Certifications:
- Bachelor’s degree in Marketing, Business Administration, or related field (preferred).
- Relevant certifications in marketing automation, ABM, or event management are a plus.