Job Specifications
About Us
At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We're driven by progress and thrive on the challenge of relentless improvement.
Our commercial strategies should launch our pioneering technologies and explain why they are better as simply and clearly as possible. We create customer and owner experiences that are authentic and uniquely Dyson.
About The Role
As our Head of Marketing, you will:
Develop and execute integrated marketing strategies across multiple product categories.
Oversee category P&L, driving strategic budget allocation and maximizing efficiency of spend.
Lead brand communications initiatives to ensure clear brand differentiation and market positioning.
Design and deliver holistic marketing plans to enhance customer engagement, loyalty, and conversion.
Analyze market data and insights to create targeted campaigns and optimize sales performance.
Drive marketing programs for direct channels, including e-commerce platforms and physical retail spaces.
Partner with media agencies to translate category vision into impactful media strategies and execution.
Manage end-to-end product launch processes, ensuring alignment with market requirements and flawless delivery.
Foster collaboration across global, regional, and local teams to maintain consistency and alignment in all marketing activities.
Build, inspire, and empower a high-performing marketing team, championing innovation and future-ready capabilities.
Collaborate with category managers to create comprehensive communications plans spanning TV, press, digital, social, packaging, and in-store channels, with direct accountability for media strategy and campaign effectiveness.
Oversee social media and influencer strategies, ensuring Dyson's presence is cohesive, impactful, and aligned with brand objectives across all platforms.
About you
To succeed in the role, we expect you to have:
At least eight years of marketing experience, including brand management and communications.
Proven ability to develop and execute strategic marketing plans in a consumer goods environment.
Strong knowledge of traditional and digital media channels.
Excellent commercial awareness and decision-making skills based on sales targets.
Experience managing and optimizing marketing budgets with clear KPIs.
Strong analytical skills, capable of using market insights to identify opportunities and drive strategies.
Experience leading and motivating a senior marketing team, fostering high performance and innovation.
Excellent communication and presentation skills, able to influence stakeholders at all levels.
Ability to manage complex projects and work effectively in a matrixed organisation.
Fluency in English, with additional language skills considered advantageous.
Working policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
Reward
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Dyson is an equal opportunity employer. We know that great minds don't think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
About the Company
At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.
Dyson employs over 14,000 people and is present in more than 80 countries. And w...
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