Job Specifications
Job Description
Head of Marketing
Los Angeles or NYC | Hybrid
Responsibilities Summary
We are seeking an experienced Head of Marketing to join our team. The ideal candidate will come from a luxury marketing background and be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. The Head of Marketing will oversee all marketing activities, including product marketing, branding, public relations, advertising, digital marketing, and market research.
Responsibilities
Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
Conduct market research to identify customer needs, market trends, and competitive landscape
Work closely with the sales team to align marketing efforts with business objectives and sales targets
Develop and manage the marketing budget and track ROl for all marketing activities
Oversee product marketing, including product positioning, messaging, and pricing strategies
Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
Manage public relations efforts, including media outreach, press releases, and speaking engagements
Oversee advertising efforts, including online and offline advertising campaigns
Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
Stay up-to-date with the latest marketing trends, tools, and technologies
Qualifications
Bachelor's degree in marketing or related field; MBA preferred
Minimum of 7-10 years of experience in marketing, with at least 5 years of experience in luxury consumer goods marketing
Proven track record of developing and executing successful marketing campaigns
Strong leadership and management skills with the ability to inspire and manage a team
Strong analytical skills with the ability to make data-driven decisions
Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
Passion for marketing and the ability to stay up-to-date with the latest marketing trends and technologies
Salary: $140K + bonus and potential equity options
About the Company
Emerging Blue is a brand-focused staffing & recruiting agency representing freelance, part-time, and full-time talent in the fashion, home, and beauty industries. We make meaningful connections between our client's brand and our incredible talent. Our philosophy is to: - Find Incredible Talent - Be Brand Experts - Partner with Internal Teams - Make Hiring Easy The idea for Emerging Blue began in the Sierra Nevada Mountain. It was the start of a new day, endless possibilities, an opportunity to create something new. While ove...
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