Skills

Leadership Creativity Sales Marketing Digital Marketing

Job Specifications

Global Head of Marketing - Premium FMCG Brand

Location: London (Hybrid)

Package: Up to PS120k pro-rata'd across 3 days a week

Type of role: part-time, 3 days a week

We're partnering with a rapidly scaling premium consumer brand in the Innovative low/no-alcohol drinks space, to find an experienced fractional Global Head of Marketing. This is the most senior marketing position in the business and a rare opportunity to shape a brand that's redefining its sector internationally.

The Opportunity

Reporting to the CEO, you'll own the global marketing strategy and lead a small but high-impact team. You'll combine creativity and commercial acumen to drive awareness, consideration, and sales across multiple markets, with a strong focus on the UK and US.

Key Responsibilities

Brand Leadership: Define brand positioning, tone of voice, and visual identity while embedding consumer insights into every decision.
Integrated Marketing: Develop and execute global strategies across retail, on-trade, and D2C channels, ensuring alignment between brand and commercial goals.
Innovation & Partnerships: Oversee product development, shopper marketing, and strategic collaborations to expand market reach.
Digital & Content: Lead social, influencer, and digital marketing programs to grow engagement and cultural relevance.
Team & Budget Management: Manage agencies and freelancers, control the global marketing budget, and report to senior stakeholders.

What We're Looking For

8+ years of senior marketing experience, ideally in FMCG or premium beverages.
Proven track record of building brands internationally, with strong UK and US market knowledge.
Expertise in retail and shopper marketing plus owned/earned digital channels.
Creative yet data-driven leader who thrives in a fast-paced, entrepreneurial environment.
Confident communicator with experience partnering closely with founders or senior leadership.

This is an exciting opportunity to join an innovative global brand at a pivotal growth stage, leading marketing strategy from the ground up and making a tangible impact on the next chapter of its success.

About the Company

Introducing Leaders & High Performers into the Consumer Sectors As a specialist consultancy, we put our collective energy into working with people we believe in. We fully appreciate that hiring great talent is a challenge. And working with a recruiter that doesn't get the nuances of your sector doesn't work. We use in-depth knowledge of the consumer sectors to find you awesome people you'd otherwise miss. Those little details that make the difference between finding you someone good, and someone great. As a specialist in ... Know more