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UK Health Security Agency

Content Designer

On site

London, United kingdom

Freelance

18-09-2025

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Skills

Leadership Creativity Test Research

Job Specifications

Birmingham, Leeds, Liverpool or London (Canary Wharf)

Job Summary

At the UK Health Security Agency (UKHSA) our mission is to prepare for, prevent and respond to infectious diseases and environmental hazards to keep all our communities safe, to save lives and protect livelihoods. We are a trusted source of advice to government and to the public, focusing on reducing inequalities in the way different communities experience and are impacted by threats to health.

We are looking for 2 x Content Designers to join the Chief Medical Advisor Directorate which provides trusted clinical and public health leadership through expert advice, guidance, epidemiological insights and evidence. The group leads and delivers services protecting the population from hazards locally, nationally and globally.

Working for your organisation

We pride ourselves as being an employer of choice, where Everyone Matters promoting equality of opportunity to actively encourage applications from everyone, including groups currently underrepresented in our workforce.

UKHSA ethos is to be an inclusive organisation for all our staff and stakeholders. To create, nurture and sustain an inclusive culture, where differences drive innovative solutions to meet the needs of our workforce and wider communities. We do this through celebrating and protecting differences by removing barriers and promoting equity and equality of opportunity for all.

Please visit our careers site for more information https://gov.uk/ukhsa/careers

Job Description

The roles sit within the UKHSA's core User-Centred Design (UCD) team, which is part of the Readiness and Surge division. Readiness and Surge works across UKHSA and sets the strategic direction for UKHSA's readiness to respond to all threats and hazards. We focus on Agency capability, putting external stakeholder and customer needs at the centre of designs for the future. We identify opportunities to improve public health outcomes through better user experiences.

The Team Are Responsible For:

embedding UCD approaches into UKHSA ways of working
UCD expertise in project delivery
ensuring user needs are understood and designed for, advocating for all users, to achieve equitable outcomes
ensuring our products are accessible and developed to the Government Service Standard and use appropriate style guides and patterns
leading the UKHSA-wide UCD community of practice to support organisational and in-profession development
standards for UCD professionals

As a Content Designer, you'll work as part of a multidisciplinary squad collaborating with teams across UKHSA. Content Designers make things easier for people to understand and use. They are practitioners who can take a high-level view of how a user's content journey maps to government processes.

They write clear, usable content for transactional and information services and assure the quality of others' work. They use data and user research to make content decisions.

The content designer will be responsible for assuring content quality and best practice. Together with other UCD professions, you'll ensure quality, innovation, and creativity in how we approach all aspects of design and how we bring concepts to life for stakeholders to effect change.

You'll embody inclusive behaviours. You'll have a working knowledge of the importance of inclusive design practices, taking pride in ensuring your design work is representative of a wide range of people and communities.

You'll be an active part of the UCD community sharing insights and practices within the community and across the organisation.

This role is aligned to Government Digital and Data Profession Capability Framework - content designer.

As a Content Designer, You'll:

Lead on the creation and iteration of content for projects
Ensure content design best practice and principles are applied within your project
Develop and contribute to content strategies based on research and data, to support service transformation balancing user needs with business, operational and technical requirements
Use collaborative design tools and techniques to explore problems, opportunities and create content assets to test and iterate ideas and solutions
Build relationships and work closely with stakeholders demonstrating the value of user-centred content design within the organisation and beyond
Advocate for the needs of users to be embedded within your project
Work with user researchers and designers to discover and analyse insights to identify common themes, pain points and user needs
Support and review the work of others to ensure it is user focused, accurate, and meets government and NHS style, design standards and accessibility requirements
Make actionable recommendations based on insights and communicate these to stakeholders clearly and confidently
Actively contribute to the UKHSA's community of practice, advocate for content design and support the creation of the right environment and processes to establish the profes

About the Company

The UK Health Security Agency (UKHSA) is an executive agency of the Department of Health and Social Care. The UK Health Security Agency (UKHSA) is responsible for planning, preventing and responding to external health threats, and providing intellectual, scientific and operational leadership at national and local level, as well as on the global stage. Know more