Job Specifications
Position
Based in Paris and reporting to the Chandon Marketing & Communication Director, the Brand Marketing Manager is responsible to drive the Awareness, desirability and sales on a Global level. She/he is responsible for the brands strategic planning and marketing developments at global level defining creative platforms for the brand and developing all tools for the brand for the markets.
She/He will be one of the key point person for Chandon marketing globally. This is a hands-on role which requires both strategic thinking and managing a close relationship with the Markets. You will need to work flexibly and collaboratively with the winery, markets and Chandon marketing and communications teams in the definition & implementation of marketing strategy in the markets.
Job Responsibilities
Brand strategy and equity
The owner of the brand DNA and codes and ensures consistency of brand execution globally.
Develop strategic business reviews to identify challenges & opportunities i.e. : identify where to play, how to win.
Collaborate with global consumer insight and markets to analyze category opportunities and identify key consumer targets and activation strategies to win
Develop global brand strategy to capture these opportunities: Brand vision, overall brand strategy, marketing strategy, marketing mix, DNA, positioning.
Proactively develop long-term marketing plans based on accountable consumers behaviors, that excite and answer markets' needs. This strategic roadmap should be built to achieve global Chandon ambitions and should be embodied and reflected in budget, 3Y plans... This roadmap should be implementable given the A&P investment.
Be the point person for Maison Chandon for all the global markets requests and demands on his/her franchise.
A&P budget development
In the framework of the budget process, own & develop brand central A&P budget
Provide brand budget guidelines to regions/markets that include global and local A&P spending initiatives
Provide feedback to regions on marketing calendar & budgets
Brand identity, Innovation, packaging
Develop creative brief for global Marketing plans
Lead agency selection process, production execution in an agile way
Lead the innovation strategy on your Franchise in close partnership with operations and commercial teams to deliver 360 programs to markets with leadership and influence
Content Strategy Management
Together with internal partners (corporate stakeholders and Markets), set the strategy, measure success, and drive impact around priority campaigns and programs.
Manage and strategize content and editorial calendar building and execution with engaging and relevant content for our customers and prospects with effective storytelling, elevating thought leadership and supporting pipeline growth
As part of the marketing team, you will develop a wide range of content for every stage of the funnel across media including social media, e-com, and other content assets.
Based on a deep understanding of our Markets and consumers needs to produce engaging and relevant content that improves customer engagement, builds awareness, and ultimately drives sales.
Off and on-premise visibility & activation
Define brand global merchandising strategy & guidelines in a timely way
Develop brand merchandising, POS and promotion tools at global level
With the local markets define the product experience and visibility programs in on-premise
Receive and give guidance on locally generated initiatives
Activation development
Define needs and key brand initiatives to support the brand strategy while providing content, assets and playbooks to win locally
Drive the development of Chandon brand strategy into execution across the touchpoints with our consumer target in the markets.
Develop the communication platform and creative brief, working closely with key markets.
Lead agency selection process, production and execution
Develop guidelines and share with MH Marketing and the markets
In collaboration with social content Manager and E-commerce teams, develop the yearly marketing and content plan for his/her franchise based on Brand's strategy and key bets
Co-monitor / approve content strategy needed for on and offline.
Profile
Education: Business School, Master in Marketing
Languages: English proficiency level, French is a plus.
Required Experience
Minimum 8 years of experience in Marketing with a strong track record of success
Proven experience building highly desirable premium brands, ideally within the wines & spirits, luxury goods, or cosmetics industries.
Demonstrated understanding of diverse business models and market dynamics.
Solid project management experience with history of influencing senior leadership
A hands-on person, results oriented individual capable of managing both operational and strategic initiatives
People management experience is a plus
Key competencies
Interpersonal skills : consumer oriented, strong ability and appetite for collaboration, atte
About the Company
CHANDON is LVMH's sparkling-wine Maison, founded in 1959 by Robert-Jean de Vogue, a pioneer with the vision, courage and drive to redefine the category and craft exceptional sparkling wines in unexpected lands. Now spanning four continents, we have wineries in Argentina, California, Brazil, Australia, China and India, making ours the largest sparkling vineyard worldwide and the only domaine with roots all over the world. Drawing on a collaborative network of sixteen winemakers of seven different nationalities, we stand for n...
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