Skills

Test Sales SEO Marketing Analytics

Job Specifications

SmartLogic is a custom web and mobile application consultancy with 20 years of experience building scalable, reliable, and mission-driven software. Our marketing focus is on generating Sales Accepted Leads (SALs) by aligning content with our Ideal Customer Profiles (ICPs).

To support three integrated campaigns in Q4 2025, SmartLogic seeks a contract marketing writer for a pilot engagement. The goal is to test working relationship, quality, and campaign impact with the option to transition to a retainer in 2026.

The primary goal is to create persona-driven marketing content that generates SALs by:

Converting case studies into one-pagers that can be used in outreach
Developing landing page copy that clearly conveys pain points, outcomes, and CTAs
Producing email sequences (subject lines + body copy) for Apollo and newsletter tracks
Writing ad copy (LinkedIn, search, display)
Drafting blog posts aligned with approved content angles

Deliverables may include:

Case Study One-Pagers (2-3 per campaign)
Landing Page Copy (1 per campaign)
Email Cadence Content (:15 emails per campaign)
Ad Copy Variations (3-5 per campaign)
Blog Posts (1-2 per campaign, 800-1,000 words)

What we'll provide you:

Messaging Matrices (Public Health, HealthTech, Data & Analytics)
Brand Messaging Playbook & Editorial Guide
Case Studies & Templates
Campaign Briefs with ICP definitions, personas, proof points, and event strategies
Access to SmartLogic Marketing Lead and other staff for content reviews and revisions

Requirements

Deliverable standards (more is defined in our messaging playbook and messaging matrices):

Tone: Confident, pragmatic, and outcomes-focused
Persona Alignment: Tailored to personas defined by SmartLogic
Format: Editable Google Docs, following SmartLogic templates
Attribution: Work-for-hire, all IP owned by SmartLogic

Evaluation criteria / what we're looking for:

Experience writing B2B SaaS and nonprofit/mission-driven content
Familiarity with persona-driven, outcomes-oriented marketing
Ability to adapt to SmartLogic's tone of voice and brand guidelines
Portfolio of case studies, campaign copy, and blogs
SEO optimization skills a plus (not required)

Benefits

Pricing & Payment:

Rate: please let us know your hourly rate
Cap: not to exceed 40 hours per month without prior written approval
Payment Terms: invoiced weekly, every two weeks, or once monthly as you prefer. Invoices due Net 15

Retainer Consideration: If the Q4 pilot is successful, we will discuss shifting to a monthly retainer structure beginning January 2026. Retainer scope will be based on deliverables (e.g., blog posts, emails, ads) rather than hours, to support predictable planning and ongoing partnership.

About the Company

SmartLogic has been a trailblazer in custom web and mobile application development for over 20 years. We deliver innovative, scalable, and reliable solutions that empower businesses to achieve their goals and adapt to the ever-evolving digital landscape. From startups without technical teams to established organizations needing to facilitate or expedite product development, you can rely on our team of full-time, US-based developers for transparent communication and long-term partnerships. At SmartLogic, trust and collaborati... Know more