Job Specifications
Company Description
Merryworks Technologies, established in 1996, provides sustainable and innovative textile products and solutions for industries such as manufacturing, healthcare, F&B, and hospitality. The company operates globally with 15 subsidiaries in countries including China, United States, Japan, Cambodia, and others. Merryworks Technologies' comprehensive service network, supported by 4 production bases and a state-of-the-art textile R&D center, serves more than 2000 customers worldwide. The group leverages flexible design, advanced textile technologies, and full life cycle services to enhance customer experience, brand image, and sustainability.
Role Description
This is a full time role for a Brand Marketing Specialist located in Atlanta GA, with some work-from-home flexibility. The Brand Marketing Specialist will be responsible for developing and executing brand marketing strategies, managing and promoting the brand, and conducting market research. Day-to-day tasks include overseeing branding initiatives, collaborating with cross-functional teams, analyzing market trends, and ensuring consistent brand messaging across all channels.
Develop Brand Identity: Design logos, color palettes, typography, and other visual elements that define and represent a brand's mission and values.
Create Visual Assets: Produce various designs for marketing campaigns, digital assets, packaging, and social media to ensure a consistent brand presence.
Maintain Brand Guidelines: Establish and enforce brand standards to ensure consistent application of the brand across all company outputs.
Collaborate Cross-Functionally: Work closely with marketing, sales, product, and other creative teams to align on design requirements and brand messaging.
Stay Current on Trends: Keep up-to-date with design trends and new developments in online, print, and experiential media to produce fresh and engaging designs.
Present and Refine Designs: Present design concepts to clients and internal stakeholders, incorporating feedback to achieve brand goals.
Qualifications
Expertise in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and a strong understanding of design principles, typography, and color theory
Brand Marketing, Branding, and Brand Development skills
Marketing and Brand Management experience
Excellent written and verbal communication skills
Ability to work independently and in a team setting
Experience in the textile or related industry is a plus
Bachelor's degree in Marketing, Communications, Business Administration, or related field
Strong analytical and problem-solving abilities
Chinese (Mandarin) language is a plus
What We Offer
Comprehensive training in textiles and product applications.
Clear career development and advancement opportunities.
A collaborative, international work environment.
Benefits package including health insurance, retirement plan, and paid time off.
Apply now and grow with us: send your resume to jobs@merrytex.co, along with your portfolio showcasing the brand identity and design projects you have worked.
About the Company
Merryworks Technologies offers a wide range of well-designed, functional and sustainable textile products and solutions through relentlessly innovations to empower people who serve and care. Since its inception in 1996, Merrytex has been providing textile products and solutions for the manufacturing, healthcare, catering, hospitality, and other industries. The group has grown into an international group with its pioneering brands such as MERRYWORKS, AgileTex, and TexCloud. We have established 15 subsidiaries in China, United...
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