Job Specifications
We have an exciting opportunity for a Growth Marketing Manager who will directly support Our Future Health's mission by ensuring our valuable research data products reach the right researchers who can make breakthrough discoveries. You'll be instrumental in scaling our commercial impact, enabling more research that benefits public health while building sustainable revenue streams that support our charitable mission.
Our Future Health will be the UK's largest ever health research programme, bringing people together to develop new ways to detect, prevent, and treat diseases. We are a charity, supported by the UK Government, in partnership with charities and industry. We work closely with the NHS and with public authorities across all nations and regions of the UK.
Our plan is to bring together 5 million volunteers from right across the UK who will be asked to contribute information to help build one of the most detailed pictures we have ever had of people's health. Researchers will be able to use this information to make new discoveries about human health and diseases. So future generations can live in good health for longer.
What you'll be doing:
The Growth Marketing Manager will help drive revenue growth by generating qualified leads from researchers in academia, SMEs, and pharmaceutical companies, to purchase our health data products. Your key responsibilities will include but not be limited to:
Build conversion funnels: Generate leads from awareness stage through to sales-qualified leads, then support sales team with targeted account-based marketing to help close deals
Develop and execute multi-channel campaigns: Collaborate with Events Marketing Manager, Product Marketing Manager and Comms team to execute integrated marketing campaigns across email, webinars, conferences, paid advertising and digital channels, including campaign budget management and briefing Comms on messaging and targeting
Lead CRM strategy and optimisation: Own and optimise our CRM system for lead management, scoring, lead qualification criteria, and sales pipeline tracking to maximise conversion rates and data quality, collaborating with Revops and providing regular reports
Implement account-based marketing: Partner with Commercial Director and Strategic Partnerships team to create personalised campaigns targeting high-value researcher accounts
Analyse and optimise performance: Build attribution models for complex B2B sales cycles, conduct A/B testing, and create reporting on marketing's contribution to pipeline and revenue
Design automated workflows: Create lead nurturing, segmentation, and sales handoff processes that support our 12-18 month sales cycles
Monitor market trends: Track competitor activity and research market dynamics to inform demand generation strategies
Requirements
You will have the ability to balance quick wins with long-term strategic thinking, identifying immediate growth opportunities while building marketing strategies. To succeed in this role, you will also have some of the following skills:
Significant experience in B2B growth marketing with focus on lead generation and conversion optimisation
Advanced proficiency in CRM platforms, for example HubSpot, including lead generation, nurturing, optimisation, marketing automation (and using AI is a bonus), and reporting capabilities
Experience with email marketing platforms and campaign automation
Experience managing campaign budgets and optimising spend within allocated channels to maximise ROI
Demonstrated ability in marketing attribution, ROI measurement, and building attribution models for complex sales cycles
Ability to analyse campaign performance and optimise with cost-per-lead and lead quality metrics in mind, with experience in A/B testing and data-driven marketing optimisation
Knowledge of account-based marketing strategies and multi-touch campaign development
Collaborative mindset and ability to work well with colleagues from different professional backgrounds: academic, charity, commercial, and technical
Flexibility to handle changing priorities and thrive in a scaling organisation while maintaining focus on results, ideally experienced in fast-moving start-up/scale-up environments
Approaches challenges with a problem-solving attitude, seeing them as opportunities to create solutions
Experience in health, tech, or life sciences sectors, or marketing to academic, SME or pharmaceutical research markets is advantageous.
Benefits
From PS61,000 per annum basic salary
Generous Pension Scheme - We invest in your future with employer contributions of up to 12%
30 Days Holiday + Bank Holidays - Enjoy a generous holiday allowance with the flexibility to take bank holidays when it suits you
Enhanced Parental Leave - Supporting you during life's biggest moments
Cycle to Work Scheme - Save 25-39% on a new bike and accessories through salary sacrifice
Home & Tech Savings - Get up to 8% off on IKEA and Currys products, spreading the cost over 12 months thro
About the Company
Our Future Health is the UK’s largest ever health research programme, bringing people together to develop new ways to prevent, detect and treat diseases.
Our mission is to create an incredibly detailed picture of the UK population’s health, by recruiting up to five million adult volunteers from across the UK. Each volunteer will be asked to fill out a questionnaire and provide a blood sample that can be linked to their health records. Taken together, the data will present health researchers with a powerful tool to identify ...
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