Job Specifications
GROWTH MARKETING DIRECTOR
ABOUT US
UnderTheDoormat Group is an award-winning prop-tech company, and our UK and French home accommodation businesses, together with our technology and business travel platforms, make us one of the leading companies in our sector. We have been recognised by Skift as one of the top companies globally shaping the future of short-term rentals.
Our products cover every part of the short-term and flexible rental value chain between the property and the guest. This includes Veeve's full-service property management, Hospiria's fully integrated global SaaS property management system and TrustedStays, the first platform to connect accredited short-term rentals globally with the GDS via Amadeus and help companies in our sector access the global corporate travel market.
This is an opportunity to join an exciting, technology-led business with a high energy team who work closely on delivering an excellent customer experience. You will have the chance to learn new skills, be involved in significant projects and make an impact on many different areas of the company.
We are looking for bright and ambitious people to help us further scale the business.
Applicants should be adaptable, flexible and proactive in developing their own skills and capabilities. We celebrate leaders at every level of the business who demonstrate independence in their work and focus on achieving outstanding commercial results, while contributing to the culture and broader environment of UnderTheDoormat Group.
ABOUT THE ROLE
Reporting to the Group Commercial Director, the Growth Marketing Director will be accountable for and lead the development and execution of our marketing strategy designed to deliver predictable growth through account-based marketing, ICP-driven campaigns, and inbound demand generation.
This role combines ownership of our digital channels and websites with a focus on aligning sales and marketing to drive measurable pipeline growth and high conversion rates. This role requires strategic leadership and hands-on execution. You will own our websites and digital presence as core lead-generation assets, build sales and marketing playbooks to drive conversion, and design campaigns that directly fuel pipeline growth.
A key part of the role is to help the business achieve go-to-market fit, ensuring our value proposition resonates with our Ideal Customer Profiles and that campaigns directly drive revenue opportunities. You will own our marketing technology ecosystem -- with HubSpot at the core -- and build an end-to-end inbound marketing engine that scales.
WHAT WE ARE LOOKING FOR
This role requires a senior marketing leader who is commercially driven, data-led, and thrives in fast-paced, entrepreneurial environments. You will work closely with sales, customer success, operations, and the senior leadership team to drive measurable revenue outcomes.
10+ years' experience in B2B growth marketing, ideally within SaaS, proptech, or high-growth scale-ups
Proven track record of delivering account-based marketing and inbound demand generation programs that drive measurable revenue impact
Strong experience with HubSpot CRM and Marketing Hub (essential) -- hands-on expertise in automation, reporting, and integrations
Demonstrable success in owning and optimising websites as demand-generation engines
Experience building sales and marketing aligned playbooks that drive lead-to-revenue conversion
Commercial and data-driven mindset, with proven success in delivering growth KPIs
Excellent leadership, communication, and collaboration skills
Entrepreneurial spirit -- thrives in a fast-paced, scale-up environment
WHAT WE OFFER
Entrepreneurial spirit -- thrives in a fast-paced, scale-up environment
Discretionary Enterprise Management Incentive (EMI) tax-advantaged share option scheme
Discretionary bonus scheme
Flexible and remote working options (including sabbaticals)
25 days holiday plus the flexibility to buy or sell 5 days
Free gym membership at our London office
Medicash healthcare cash back plan
An exciting and fast-paced environment with lots of development and growth opportunities
Friendly team and regular socials together
Informal ongoing development and training on key business skills
Cycle to Work Scheme
Discounts for you and your family and friends on our properties
About the Company
UnderTheDoormat Group is an award-winning proptech company with three business units uniquely designed to address the market needs of the flexible rentals industry. Each of these brands exemplify our four core values: to Be Open, to Create Opportunities, to Inspire Trust, and to Grow Together. Veeve is an award-winning home accommodation provider offering a fully managed service for properties ranging from individual homes to BTR developments and serviced apartment buildings. Hospiria is an integrated property management sof...
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