Job Specifications
Welcome to Apothekary(tm), where Nature is Medicine(tm). We harness the intelligence of nature by creating clean, effective herbal remedies that target the root cause of health imbalances like helping to ease stress, support the gut, strengthen immunity, boost energy, and sharpen mental focus. Our herbal formulas feature traditional herbs from several medicinal modalities including Ayurveda, traditional Chinese medicine (TCM), Japanese Kampo, and Western herbalism. We believe in getting to the root cause of health issues and herbs can be a great place to start your journey and promote wellness for the long-term.
We were founded in early 2019 by Shizu Okusa, a serial entrepreneur in the wellness industry and named E&Y's Entrepreneur of the Year in 2021 and most recently awarded the prestigious Inc. 500 Female Founder Honoree award. After leaving an intense finance career, she became inspired to live a more balanced lifestyle and revisit her Japanese roots and passion for herbal medicine. Shizu set out to help others regain their holistic health using traditions she grew up with and ones she learned along the way.
Why work with us?
You will get the chance to be an early team member at a fast-growth health & wellness startup disrupting the intersection of food and medicine - preventative healthcare rooted in herbal medicine
We are growing fast (100x growth in two years, over $16M in capital raised, and quadrupled the size of the team)
We're a tight-knit, passionate team, where you'll learn a ton and have ownership over your responsibilities
Work with a seasoned second-time founder and executive team
The role:
Apothekary is looking for a strategic and self-motivated Brand & Experiential Marketing Manager to join our growing team! This role will report directly to the Senior Brand Manager and will play an integral part in our event strategy to garner earned media coverage, widespread consumer awareness, and new customer acquisition.
This role will support critical brand-building and communications initiatives including (but not limited to) partnerships, thought leadership activities, high-profile events, brand reputation and crisis management.
Responsibilities:
Events
Own and execute our community and VIP (influencer/media) event strategy to drive brand awareness, engage our partner and customer community.
Work closely with any third-party vendors involved to ensure seamless execution of events and fulfillment of event and brand partner obligation
Manage event budgets, and negotiate financial terms, deliverables, and timelines with partners
Collaborate with cross-functional teams to ensure messaging, promotion, deliverables, and tactics align with event goals. Coordinate with the social team on promotion calendar and to ensure content is captured at the event
Establish success criteria and analyze event impact; prepare stakeholder and executive-level post-event follow up and make recommendations for improvement
Work with Senior Brand Manager on our upcoming Dry January activations and Journey East to West in February or March of 2026 - creating concept, finding venue, coordinating with partners, and ensuring a memorable experience for our guests
Brand Partnerships
Sourcing and securing brand collaborations that align with Apothekary's values and ethos, including quarterly product partnerships, hotel collaborations, subscription boxes, and more
Execute brand proposals in addition to brand outreach and follow-ups
Manage run-of-show documents end to end
Track the cultural landscape, competitive environment and consumer trends to ensure that Apothekary is positioned as industry leader
Manage partnership budgets, and negotiate financial terms, deliverables, and timelines with partners
Coordinate with internal teams (marketing, sales, product) to integrate partnerships into broader business objectives
Manage hospitality partnerships and pitch Apothekary for in-room amenities, restaurant mocktails, and other activations.
Requirements
Ideal candidate:
Bachelor's degree in Business Administration, or related field is preferred
At least 2+ years of previous work experience in brand marketing and/or experiential marketing with a proven ability to create an impactful event from start to finish
Collaborative, hands-on, and willing to support all aspects of event delivery
Creative, analytical thinker and creative problem solver that thrives in fast paced environment
Passionate about storytelling through brand marketing
Passion for health and wellness industry
Detail oriented with ability to take initiative, prioritize, multitask, and work independently
Proficient with Microsoft Office and Google Suite or related software
Bonus points:
Previous experience at a high-growth, fast-paced startup
Entrepreneurial mindset
Time and Location:
The role is fully remote but preference will be given to candidates who are NYC based or located near NYC. Candidate must be open to travel to NYC for quarterly events. Our team
About the Company
Apothekary started with our founder, Shizu Okusa, and her family's traditional Japanese approach to healing -- using nature as medicine instead of over-the-counter fixes. In many Eastern cultures, traditional medicine in the form of plants and herb has been used for centuries to address the root cause of common ailments. That's exactly what we strive to do here at Apothekary - we're here to not just treat the symptom, but get to the root cause of your wellness woes. The demands of our modern life disconnect us from our inher...
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