Job Specifications
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About The Opportunity
As our Institutional Product Marketing Lead for EMEA & APAC, you'll shape narratives, value propositions, and go-to-market strategies for our institutional trading offering.
About The Team
You'll join our Global Product Marketing team, reporting to the Head of Institutional Product Marketing. Together, we transform value propositions into compelling client messages that drive acquisition, engagement, and retention.
What You'll Be Doing
Strategic Product Positioning
Develop compelling regional product positioning and messaging that resonates with institutional clients across EEA, UAE, and APAC markets
Adapt global house messaging to local market needs
Sales Enablement
Support the Head of Institutional PMM by turning strategy into executional plans, coordinating teams, and delivering product launches and campaigns.
Create and manage marketing content such as decks, one-pagers, and case studies, ensuring it is accurate, compelling, and localized.
Partner with global email, social, and PR teams to execute campaigns and ensure institutional narratives are well represented.
Go-to-Market Leadership
Execute comprehensive marketing campaigns and go-to-market strategies for new institutional products and features
Develop and manage strategic partner marketing initiatives across target regions
Content & Thought Leadership
Create and oversee thought leadership programs that reinforce product positioning and industry narratives
Develop content strategies that establish OKX as a market authority
Cross-Functional Partnership
Collaborate with institutional business teams including business development, account management, sales enablement, and product
Ensure consistent, cohesive product messaging across all touchpoints
What We Look For In You
Professional Background
10+ years of product marketing experience focused on institutional clients
Background in traditional finance - institutional trading, investment management, fintech, or a mix of tradfi and cryptocurrency experience
Regional Expertise
Proven marketing experience across EEA, UAE, and APAC regions
Experience with localization strategies and account-based marketing (ABM) programs
Industry Knowledge
Understanding of financial markets and OTC trading
Knowledge of regulatory environments across target regions including MiFID II
Marketing Skills
Strong expertise in direct, digital, and content marketing
Ability to communicate complex products clearly to diverse audiences
Experience developing successful thought leadership initiatives
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!
LI-REMOTE
Information collected and processed as part of the recruitment process of any job application you choose to submit is subject to OKX's Candidate Privacy Notice.
About the Company
At OKX, we believe that the future will be reshaped by Crypto, ultimately contributing to every individual's freedom.
OKX began as a crypto exchange giving millions of people access to crypto trading and over time becoming among the largest platforms in the world. In recent years, we have developed one of the most connected Web3 wallets used by millions to access decentralized crypto applications (dApps).
OKX is a trusted brand by hundreds of large institutions seeking access to crypto markets on a reliable platform that...
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