Job Specifications
Position Summary
We're looking for a strategic, solutions-oriented, and creative Brand Manager to join our team and help bring the brand to life across every touchpoint. This is a pivotal role on our lean, fast-moving marketing team- ideal for someone who thrives in a collaborative, dynamic environment and is excited by the opportunity to shape brand perception and emotional connection with our growing community.
You'll own the end-to-end development of brand campaign and storytelling initiatives that drive awareness, engagement, and brandlove. This role requires equal parts creative thinking and operational excellence - from 360 degree campaign planning and voice development to managing high-impact brand partnerships and activations.
Key Responsibilities:
Brand Marketing & Campaigns
Own end-to-end development of brand campaigns - from brief to execution - ensuring a cohesive, elevated brand presence across all channels.
Build seasonal and product-specific go-to-market strategies that drive awareness, engagement, and long-term affinity.
Collaborate with eComm, Growth, Creative, PR, and Social teams to ensure 360 campaign integration.
Support in copywriting and creative ideation to help bring brand stories to life across touchpoints.
Analyze brand campaign performance and recommend optimizations based on learnings.
Brand Partnerships & Collaborations
Support influencer strategy and creator partnerships as part of broader community activations and brand storytelling. Partner with PR, social, and experiential teams to identify talent, build authentic relationships, and ensure integration across key brand moments.
Identify, pitch, and manage brand and talent partnerships that align with the brands values, aesthetic, and cultural position.
Own the full lifecycle of collaborations - from outreach and negotiation to contract management, launch, and post-mortem analysis.
Work cross-functionally to ensure partnerships are seamlessly integrated into broader brand and marketing efforts.
Voice & Messaging
Uphold and evolve the brands voice across all customer-facing touchpoints, ensuring consistency and clarity.
Build messaging frameworks for brand campaigns, product launches, and cultural moments.
Collaborate with internal and external partners to maintain consistency and clarity in tone and storytelling.
Community & Cultural Moments
Drive strategic integration of brand in community-facing initiatives; from pop-ups and IRL events to influencer and creator activations.
Partner with PR and Experiential teams to craft compelling narratives around events and cultural milestones.
Ensure all moments, digital or physical, are executed with a strong brand lens.
Brand Health & Insights
Monitor social sentiment, campaign engagement, UGC, and influencer feedback to assess brand resonance.
Maintain a pulse on industry trends, community feedback, and cultural shifts to inform brand strategy and innovation.
Deliver regular reporting on brand KPIs and campaign performance to internal stakeholders.
Team Leadership and Cross-Functional Management
Lead, mentor, and manage a multidisciplinary team across brand, creative, and content functions.
Foster a collaborative, high-performance team culture grounded in creativity, accountability, and alignment to brand priorities.
Provide clear direction, feedback, and development opportunities to support individual and team growth.
Drive cross-functional alignment with key partners across Product, Production, and Executive reams to ensure seamless brand storytelling and campaign execution.
Allocate and prioritize team resources across campaigns, evergreen brand initiatives, and culture or community moments.
Own internal creative processes and workflows, ensuring clarity, efficiency, and consistency across all brand touchpoints.
Qualifications
5-7 years of experience in brand marketing, partnerships, or brand strategy - ideally in DTC, fashion, lifestyle, beauty, or consumer goods.
2-3 years of people management experience, including managing creative and marketing talent.
Proven ability to lead multi-functional teams across brand, content, and creative.
Demonstrated success in managing and executing integrated brand campaigns, storytelling initiatives, and partnerships.
Deep understanding of branding, audience engagement, and customer lifecycle.
Excellent project management skills - able to juggle multiple campaigns and stakeholders while staying organized and on deadline.
Strong written and verbal communication, creative ideation, and problem-solving abilities.
Experience collaborating with cross-functional teams in a fast-paced, high-growth environment.
Sharp attention to detail and ability to adapt quickly to change.
Salary $125,000-$135,000 + 15% Bonus