Job Specifications
Salary Range: $65,000-$75,000
Location: Remote work with occasional office days and site visits to Tacofino locations.
Do you have a talent for crafting compelling stories and a vision for driving brand growth?
Tacofino, rooted in bold flavours, the West Coast and community connection, is searching for a Digital Marketing Manager to help us share our journey and define our next chapter. This is your chance to elevate a beloved BC brand, connect with a passionate audience, and lead the way in building a digital presence that reflects our vibrant personality and inspires our future growth.
Our Values
Creative quality food - We create original, quality offerings with unique flavours.
Community - We partner with our communities to support impactful positive change.
Inspired hospitality - We want to provide memorable experiences that cannot be found anywhere else.
Our Team - We achieve our goals by embracing people for their individuality and supporting their personal and professional growth.
Environment - We strive to make positive sustainable decisions whenever possible.
What we offer
Work/Life balance
Values-oriented and positive workplace environment.
Eligibility for extended health and dental benefits.
Eligibility for Maternity and Parental leave top-up plan.
Employee and Family Assistance Program that provides you and your immediate family. with free and confidential support in life, including access to professional counselling.
Opportunities for continued learning and growth.
You are:
A visually creative individual who has great attention to detail and design.
Up-to-date on social media trends and pop culture.
Someone that thrives in a collaborative, results-driven environment.
Passionate about food, hospitality, and community connection.
You will be:
Management
Overseeing Tacofino's social media content and strategy on Instagram, Facebook, TikTok, Twitter, LinkedIn, Mailchimp and other platforms.
Collaborating with the Marketing department and location leadership in bringing creative, on-brand concepts and stories to life
Developing and managing partnerships with influencers, affiliates, and other third-party partners to increase brand exposure and drive sales.
Creating digital campaigns that are tailored to specific demographics, which includes: developing creative and targeting strategies to ensure that campaigns reach the right audience and achieve the desired results.
Managing Tacofino's loyalty program and developing strategies to grow sign-ups, engagement, and repeat visits.
Supporting and optimizing Tacofino's online ordering and web presence to ensure a seamless, brand-consistent customer experience.
Research
Conducting market research to identify customer needs and preferences; staying up-to-date with industry trends and best practices.
Actively testing and analyzing social media initiatives, channels, and features to maximize performance and ensure KPIs are met.
Measurement
Reporting on Tacofino's digital performance through tracking key metrics such as impressions, engagement, clicks, conversions, ROI, and providing insights and recommendations for improvement.
You have:
A minimum of 3 years of experience in a digital marketing role.
Highly proficient in multiple digital platforms, including Instagram, LinkedIn, TikTok, Mailchimp, Facebook, and Google.
Proficiency in Meta Business Suite, TikTok Ads Manager and Google Ads.
Previous experience in social media software, such as Hootsuite, Metricool or Sprout.
Proficiency in photo and video editing software.
Proven copywriting and editing skills.
We are proud of our supportive and positive workplace culture. If you are looking to grow with a local brand and be a part of a team made up of great and talented people, then we invite you to apply by submitting a cover letter and resume.
Tacofino is an equal-opportunity employer and welcomes all qualified applicants to apply.
About the Company
We were born out of a food truck in the back of a surf shop in Tofino, British Columbia. We balanced surfing with creating world-inspired food from the best possible ingredients available and wrapping them in delicious fresh tortillas. We continue to grow today and have Food Trucks and Restaurants across beautiful British Columbia in Tofino, Victoria, and The Lower Mainland. We have since grown to share our concept with locations across BC, including locations in Victoria, and Vancouver and are excited to bring our unique co...
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