Job Specifications
Role: Growth Manager
Company: Miniml
Salary: PS50k to PS55k
Location: UK wide with occasional travel North
About us
Founded by Emma and Scott in 2020, Miniml is on a mission to change the way people consume household products. We offer a range of natural cleaning, laundry, and personal care products that not only have a huge range of amazing fragrances but are all refillable, too! We are not just another natural household brand; we are a movement to do more with less. Join us on our journey to make the world a cleaner, greener place to live!
Miniml products are stocked in over 3,000 retailers across the UK, including Ocado, Abel & Cole, and Booths. The business is rapidly scaling, and the next phase of the Miniml journey is to make our brands household names in the UK.
"We don't want to leave our mark on the world. In fact, we will keep working to leave no trace that we were ever here at all." - Scott & Emma, Co-Founders
The Role
At Miniml, we're on a mission to scale our DTC channel and looking for a Growth Manager to design, own, and deliver the strategy that will get us there. This is a hands-on, high-impact role where you'll shape the full customer journey and build scalable growth engines for the future.
You'll be responsible for creating and executing a clear acquisition strategy, scaling performance channels, growing our subscription base, and unlocking insights from customer data to increase lifetime value. This is the perfect role for someone who thrives at the intersection of marketing, data, and product, and wants to make a tangible impact on a fast-scaling consumer brand.
This is a highly visible role, working cross-functionally with senior leadership, sales, marketing, product, and operations, with the opportunity to present in board meetings and contribute to the wider commercial strategy. With over 100% year-on-year online growth, the role is an exciting opportunity to a part of one of the UK's fastest growing brands.
Key Responsibilities
Customer Acquisition: Identify, test, and scale paid and organic channels (e.g., Meta, Amazon, Google, TikTok, affiliates, partnerships, referrals) to drive high-quality traffic.
Acquisition Strategy: Build and own a detailed, long-term customer acquisition strategy that balances growth with strong unit economics.
Budget Ownership: Manage and optimise the growth budget; including paid media and Amazon marketing, ensuring efficient spend and strong ROI.
Cohort Analysis: Regularly analyse customer cohorts to uncover retention patterns, purchase behaviours, and lifetime value drivers, turning insights into actionable growth initiatives..
Attribution & Tracking: Build robust attribution and tracking frameworks to ensure clarity on channel performance and ROI.
Experimentation: Run a constant pipeline of A/B and multivariate tests across funnels, campaigns, and onsite experiences to drive incremental gains.
Customer Insights: Combine quantitative data (CAC, LTV, AOV, churn, retention) with qualitative insights (surveys, NPS, reviews) to inform decision-making.
Scaling Playbooks: Systematise and document repeatable growth processes to support sustainable scaling across markets and channels.
Collaboration: Partner with marketing, product, operations, and customer service to deliver a seamless customer journey and ensure growth campaigns align with stock, packaging, and fulfilment capacity.
Budget Ownership: Manage and optimise the growth budget, ensuring efficient spend and strong ROI.
Reporting: Present growth performance, insights, and recommendations to leadership and investors regularly.
Requirements
3-5+ years' experience in growth, digital marketing, or performance marketing in a scaling consumer/DTC brand.
Proven track record of growing acquisition and/or retention programmes with measurable revenue impact.
Strong analytical skills with experience in tools such as Google Analytics, Looker, or similar BI platforms.
Hands-on experience managing paid media campaigns (Meta, Google, TikTok, Amazon) and CRM/lifecycle tools (Klaviyo, HubSpot, or similar).
Knowledge of subscription models, retention levers, and cohort analysis.
Experience with CRO (conversion rate optimisation), attribution modelling, and A/B testing.
Excellent communication skills with the ability to influence and align stakeholders.
Creative problem solver with a test-and-learn mindset.
About the Company
Miniml is on a mission to rewrite the rules of household and personal care. We manufacture a wide range of non-toxic, biodegradable, and refillable cleaning, laundry, and personal care products - designed to be tough on dirt, but kind to people and the planet. At the heart of our model is a Closed Loop Supply Chain, meaning every bottle can be refilled, and every refill pouch and container is collected, cleaned, refilled, and reused--again and again. By removing single-use plastic from the equation, we make sustainable livin...
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