Skills

Communication Leadership Adaptability Data Analysis Test Stakeholder Management CRM A/B Testing Coaching Autonomy Analytical Skills Marketing Databricks Digital Marketing

Job Specifications

What we do. Electric Car Leasing

Why we do it. Greener. Fairer. Future.

We're helping the masses to join the electric driving revolution, by making it cheaper, easier and greener to make the switch.

Over the past 2 years we've been scaling our consumer leasing proposition and it's taking off. We need your help to take us to the next stage of growth.

What you'll do...
Own the consumer marketing strategy for our consumer leasing proposition, "Intelligent EV"; align the strategy with growth milestones, focusing on user acquisition and conversion
Implement our marketing activity; we run all our digital activity in house so you'll need to be confident being hands on with campaign management in the channels
Lead a cross-functional B2C marketing squad to deliver on our growth ambitions, spanning search, CRM, social, price comparison sites, cross-sell channels within the Octopus Group and testing new channels. (This is an individual contributor role but you'll have support from the wider marketing team to execute your plans)
Seek out new growth opportunities, finding ways to test them, learn rapidly and scale what works
Use customer insights and data to hone segmentation and targeting across all channels
Manage budget and forecasting; own and manage the marketing budget in line with a CPA target, including taking opportunities to spend more if we can, or reduce spend if we need to
Champion a test-and-learn culture through experimentation and A/B testing to continuously improve campaign performance
Report on commercial performance to senior stakeholders across the business on an ongoing basis
Mentor and develop junior team members; provide guidance, coaching, and support to help grow the skills of other marketers on the team

What you'll need...
Proven Growth Marketing experience (minimum of 5 years) ideally in high-growth scale up businesses
Commercially driven: a track record of driving commercial outcomes through digital marketing activity
Strong analytical skills and experience with data analysis tools (e.g. GA4, Databricks or similar)
A data-driven approach: an analytical mindset and strong grasp of performance metrics is crucial
A passion for customer experience and insight-lead marketing
Adaptability: we work at a very fast pace so we need you to be collaborative, proactive, and open to ripping up the rulebook and doing things differently
Excellent communication skills: you need to write compelling briefs for our content team, and on occasion write copy from scratch
Stakeholder management: you'll need to be confident in communicating our strategy to senior stakeholders and managing competing priorities from across the business
Growth mindset: with a focus on building positive feedback loops to continuously improve marketing campaigns and team performance
Ability to ruthlessly prioritise and think critically - there's always a lot going on and loads of cool things we could do; you need to be able to decipher which tasks we should do
CRM experience: a bonus but not essential providing you're digitally savvy and numerically confident
A natural curiosity and a passion for staying up-to-date with the latest trends and technologies in marketing

Why else you'll love it here
Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit!

Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! Visit our perks hub - Octopus Employee Benefits

Octopus Electric Vehicles, part of the Octopus Energy Group, won the Sunday Times best company to work for in 2024. We were named 6th out of the top 100 start-ups to work for by Tempo in 2025 and on Glassdoor we were voted 50 best places to work in 2022. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We've also been placed in the top 10 companies for senior leadership

Just to let you know, we are dog friendly company so you may see our 4 legged friends in the offices - feel free to bring yours! Rest assured though, we've taken lots of precautions for those who have allergies!

About us

The electric revolution has arrived - and from 2035 you'll no longer be able to buy a new petrol or diesel car in the UK.

We're building a whole new way for drivers to join the electric charge and not only learn about and shop for their EV online, but experience a 'lease for life' through an industry changing customer experience. This is the chance to join

About the Company

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally. That means making power greener, smarter, and more affordable for everyone. We put customers at the heart of everything we do: with always-fair prices, transparency and outrageous customer service. We drive system change: with transformative tech to make renewable energy the norm and end global reliance on fossil fuels. Octopus Energy Group is made up of 10 businesses spanning 6 countries across 3 continent... Know more