Job Specifications
Senior Retail Brand Manager - 12 Months FTC
A DAY IN THE LIFE
Be Responsible For
Create bespoke retailer plans in "bricks" retailers for PPD brands, in line with our Professional DNA
Support the equity of our brands, via the strongest and most relevant content + claims - working to make our ranges easy to navigate at point of sale.
Contribute to making our brands leaders in consumer first in-store activations, showcasing our anchorage across all touchpoints
Work closely with Commercial sales team, the Online brand manager and marketing teams to achieve brand Conso targets via shopper-centric, differentiated retailer marketing plans, owning the full shopper journey
Shopper expert knowing the shopper inside out and providing that info [e.g., Nielsen data] to the rest of the team
Brand management keeping up to date with brand values and vision, new launches & key brand moments
Retailer promo plan input - Collaborating with NAMs / OBM on promo plan to drive YOY growth
Forecasting lead the monthly brand forecasting process, liaising closely with supply chain (forecasting team)
Own the new launch process forecasting Taking the FDL guidelines from the Product Brand Manager and working with the NAMs to create and sign-off account forecasts and hierarchy for launch
Own Merchandising by retailer - working hand in hand with marketing and visual merchandising
Create the in-store category execution / shopper experience, reflecting our first mindset - showcasing scientific efficacy of our products.
Improve our range navigation at point of sale - collaborating closely with the visual merchandising team
Build best in class retailer strategy decks grounded in data insights, working hand in hand with commercial & marketing
Own the range review process from a brand side, collaborating with marketing, commercial & category teams to sign off
Manage Sampling, GWP and seasonal product bundle initiatives
Lead the briefing of retailer-specific assets, adapting content where necessary (imagery & copy)
Monitor and improve processes to better link marketing and commercial activities
Manage A&P budget for your projects
EPOS / insights reporting cascading weekly insights to update the team on performance + action plan for growth
Establish the product hierarchy and input to the format strategy for each brand, differentiated by retailer
Who You Are
Experience and passion for marketing, with a shopper and consumer-centric mindset
Educated - to a degree level, ideally with a business- or marketing background
Marketing savvy - with the ability to take shopper and market insights all the way through to activation and ROI analysis
Highly entrepreneurial mindset - autonomy, strategic thinking and collaboration are critical to drive our brands
Vision - able to create and develop a vision, taking the lead on motivating the wider business
Strong communication skills (written & verbal) and excellent presentation skills, able to influence and inspire any audience
Creativity - attention to detail along with a genuine passion for beauty and skincare
Know how to manage complexity in terms of number stakeholders, projects, timelines and clarity of message
Resilience and flexibility - the ability to adapt to dynamic business and market demands, overcoming challenges and driving success in an innovate way
Practical and methodical approach to problem solving
A process driven and structured approach - with excellent project and time management skills
Experience working as part of a team and independently
Strong analytical skills & commercial acumen with advanced competency to draw conclusions & insights from data sets
Prioritization skills - with an ability to drive your projects forward from start to finish autonomously
You have advanced knowledge of Microsoft Office (Word, Excel and Power Point) & Nielsen and strong numeric ability
What We Offer
Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oreal's success, so we offer a fair and competitive package to help you thrive.
Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.
Learning is in our DNA at L'Oreal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!
Who We Are
L'Oreal is present in 150 markets on five continents. For more than a century, L'Oreal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR29 billion consolidated sales. Together, we solve complex challe
About the Company
Leading the world in beauty and pioneering the world of beauty tech; we are 86K employees across 150 countries on five continents.
Our 36 international brands are divided into four unique Divisions: Luxe, Consumer Products, Dermatological Beauty, and Professional Products. Our 36 international brands include Kiehl’s, Lancôme, Giorgio Armani Beauty, Yves Saint Laurent Beauté, Ralph Lauren, Clarisonic, Maybelline New York, Essie, Kérastase, IT Cosmetics, Prada Beauty, Biotherm, Shu Uemura, Viktor&Rolf, Maison Martin Margiela...
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