Job Specifications
Role: Web and CRM Analyst
Reports into: Director of Digital Trade
Contract Type: Full Time, working 7.5 hours per day, 5 days per week
Location: Hybrid, working 3 days a week in our offices based in Old Street, London
About Us
Nothing is clearer to us than the belief that every woman should include strength training in her life to enhance both physical and mental well-being. It's about building strong bodies and even stronger minds, asserting their right to take up space in the gym, and allowing the spotlight to shine bright on their progress.
To us, strength training represents a determined, goal-oriented mindset and an unwavering work ethic. We don't wait for success; we create it through hard work and determination. When faced with challenges, we don't back down; instead, we break through barriers, recognising that true progress lies on the other side.
These are the pillars that form the foundation of Oner Active. We consistently challenge ourselves to create innovative and impactful products, so that you can perform better. With our range of products and innovative approach, we provide a wide variety of colours to ensure that all skin tones genuinely radiate in Oner.
Our Purpose and Mission
We are on a mission to unite and empower women to be the strongest version of themselves through strength training. We want to inspire women to take centre stage in the gym by promoting strength training, which underpins all movement and sport, as a healthy foundation in life.
Our Benefits
25 days annual leave + bank holidays and work from anywhere up to 4 weeks a year
5% employer match salary sacrifice pension scheme
Generous Oner Active discount plus regular office sample sales
Free Evolve You subscription
Private Healthcare with Vitality including optical and dental
Monthly wellness allowance and team workout classes
Start-up culture - the chance to learn and make a real impact
Great employee events like our Summer party, Christmas party and team away days
Healthy office snacks and fruit (plus a chocolate cupboard for a sweet treat for the balance)
Dog friendly office
Our CRM and Digital Trading Teams:
The CRM and Digital Trading Teams at Oner Active sit at the heart of our customer engagement and growth strategy. We are a passionate, data-driven group dedicated to creating personalised, impactful customer experiences that drive loyalty and long-term growth. From optimising lifecycle journeys and boosting retention to innovating across email, SMS, and emerging channels, our team is united by a commitment to understanding and delighting our community.
We collaborate closely across the business, thrive on curiosity, and embrace a culture of testing, learning, and adapting quickly. This role is perfect for a data-driven problem solver who thrives in a fast-paced, entrepreneurial environment and is excited to shape the future of customer relationships for a purpose-led brand.
About the Role:
We are seeking a commercially focused Web & CRM Analyst to drive incremental revenue growth through eCommerce conversion rate optimisation and customer lifetime value enhancement.
You'll blend analytical expertise, technical skill, and commercial acumen to uncover insights that fuel smarter decision-making, optimise customer journeys, and elevate customer satisfaction and sentiment. This role sits at the intersection of data, technology, and customer experience, ideal for someone who loves digging into metrics, testing hypotheses, and translating insights into meaningful business outcomes.
You'll be responsible for:
Analysing key eCommerce metrics (conversion funnels, traffic sources, product performance) using GA4, Content Square, and other analytics tools to identify trends, patterns, and optimisation opportunities
Producing clear, actionable insights that drive improvements in conversion rate, AOV, and overall site performance
Developing and maintaining CRO and performance dashboards, ensuring timely and accurate reporting for key stakeholders
Designing, supporting, and analysing A/B and multivariate testing (e.g., landing pages, CTAs, product pages), ensuring statistical validity and driving implementation of winning variations
Conducting deep dives into target audience and customer behaviour, leveraging CRM and analytics data to identify drop-off points, churn risk, and personalisation opportunities
Collaborating cross-functionally with CRM, UX/UI, and Digital Trading teams to turn insights into measurable improvements in engagement and retention
Monitoring overall digital performance, flagging trends or anomalies, and contributing to weekly, monthly, and quarterly reporting on web and CRM performance
Building integrated performance reports across web and CRM campaigns to track customer behaviour, retention, and CLV
Ensuring data integrity, conducting regular data audits, and maintaining documentation of data flows and tagging implementations
Partnering with the Data & Insight team to enhance data pipelines