Job Specifications
Company Overview
Created by renowned pain and performance specialist, Dr. Jeremy James, GolfForever empowers golfers to play the game they love at their highest potential, free of pain and injury, for as long as they live. Our affordable digital solutions deliver the most effective golf-specific training and pain-relief program available for all golfers, regardless of age of physical limitations, based on decades of clinical experience from leading medical experts and insights from top pros—including World No. 1 Scottie Scheffler.
As a remote company and athletically-driven workplace, you’ll work with a highly-talented and motivated group of golf- and wellness-obsessed individuals around the country to drive the next chapter of our growth.
About the Role
We are seeking a Vice President of Growth to own and optimize our complete subscriber growth loop of our core product—a smart mobile application that pairs streaming content with our proprietary physical training products—from discovery through activation to long-term retention. This is a modern growth leadership position that blends product thinking, data science, lifecycle marketing, and experimentation to drive compounding, sustainable growth.
You will own the complete subscriber growth loop: how we reach new customers, how we acquire them efficiently, how we activate them in their first experiences, how we engage them to build habits, and how we retain them for years. You'll find the biggest levers in our business and prioritize initiatives that move our core metrics from acquisition through onboarding to retention and lifetime value. You’ll scale a cross-functional growth team, instill a culture of experimentation, and implement data-driven strategies to improve CAC, churn, net retention, and LTV:CAC ratio.
This role is designed for someone who thinks like a product manager but operates like a growth marketer—someone equally comfortable analyzing cohort retention curves as they are designing onboarding experiments and building paid media campaigns. You'll partner closely with Product, Engineering, Brand, and Customer Success to build a modern, data-driven growth organization.
The Growth Loop You'll Own
Our business runs on a growth loop, and you'll own every stage:
Discovery & Acquisition → How users find us (organic, paid, referral, partnerships)
Activation → Converting trials to paid subscribers through optimal onboarding and early product experience
Engagement → Building workout habits and driving the behaviors that predict retention
Retention → Keeping subscribers active, preventing churn, and maximizing LTV
Expansion → Driving referrals, upsells, and turning users into advocates
Your job is to identify where the loop is weak, hypothesize solutions, run experiments, and scale what works.
Key Responsibilities:
1. Find and Optimize the Biggest Growth Levers
Use data to identify our highest-impact opportunities—whether that's improving website conversion, optimizing trial-to-paid rates, or driving early workout completion
Build hypotheses about what drives retention (e.g., "completing 3 workouts in week 1 predicts 3x retention") and design experiments to validate them
Ruthlessly prioritize initiatives based on potential impact to CAC, activation rate, churn, and LTV
Own the weekly growth operating cadence: experiment design, measurement, decision-making, and scaling winners
2. Product-Led Growth & In-App Optimization
Partner with Product and Engineering to build growth into the product itself
Design and optimize onboarding flows, paywalls, trial experiences, and activation moments
Implement in-app growth features: referral programs, social proof, personalized content recommendations, progress tracking, streaks, and habit-building mechanics
Run continuous experiments on pricing, trial length, paywall positioning, and conversion flows
Champion growth-oriented product decisions using behavioral data and user insights
Work with the Growth PM (who will likely have a dual reporting relationship with you and the VP of Engineering) to embed growth thinking into the product roadmap
3. Paid Acquisition
Oversee the team to own and optimize all paid growth channels including Meta, Google, TikTok, YouTube, podcast ads, affiliate networks, and influencer partnerships.
Drive efficient, scalable subscriber growth, not just media spend—focused on CAC, payback period, and LTV-to-CAC ratio.
Build rigorous attribution and incrementality frameworks to understand true channel impact and optimize accordingly.
Partner with VP of Brand and Communication on brand awareness media strategy and execution.
4. Owned & Earned Channels - Retention and LTV
Use data-informed insights to partner with CRM Lead and develop lifecycle marketing strategies across email, SMS, push notifications, in-app messaging, and referral programs that support retention, reactivation, and revenue expansion, and to guide users from trial to paid and reduce passive churn.
Partner closel