Job Specifications
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About The Role
As a Marketing Specialist - Generative AI, you'll will play a key role in shaping the future of content creation on YouTube Shorts by supporting the GTM strategy for new creation tools. You will support a team of Product Marketing Managers and work very closely with internal cross-functional teams (Product, Creative, Social/Influencer, PR, Partnerships, Legal, and more). You will also manage relationships with external agencies, ensuring all campaigns and programs are executed seamlessly This is a highly collaborative role that requires a blend of high-level strategic thinking, hands-on execution, and a passion for emerging technology.
Responsibilities
GTM Execution: Help drive coordination and execution of GTM plans for new creation and AI on YouTube Shorts. This includes managing timelines, coordinating with internal and external partners, and ensuring all assets are delivered on time.
Content Strategy & Development: Collaborate closely with Marketing, Creative, and Product teams to identify content gaps, develop campaigns, and drive engagement across all channels.
Messaging & Positioning: Support the development of naming, positioning, messaging, and value proposition development for new product features
Project Management: Create and maintain project plans, track key milestones, and assess program performance
About You
The essentials:
4-7+ years of experience in marketing, preferably within the tech or media industry, with a focus on GTM strategies for consumer or creator products
A deep interest in and knowledge of the emerging generative AI landscape and its applications in creative tools
Proven experience collaborating with Product, Marketing, Communications, and Research teams at all levels, both internally and externally
Strong copywriting and editing skills with the ability to translate complex technical concepts into clear, simple, and intuitive messaging
Ability to manage multiple projects simultaneously, prioritize tasks, and deliver results in a fast-paced environment
A proactive and autonomous work style, with a highly organized and collaborative approach to problem-solving
Bachelors (Business, Marketing, or Creative discipline) or MBA degree
Not a Must, But a Plus
Experience producing events & experiences
SQL and/or data science and/or data research experience
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
Salary Range$100,000—$115,000 CAD
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data