Job Specifications
Title: Vice President of Marketing
Location: New Jersey (Middlesex County) - *Open to relocation candidates*
Reports To: Executive Leadership
Structure: Full-time In-office
About the Company:
Our client has a diverse portfolio of residential, commercial, and mixed-use communities. The company has built a strong reputation for quality, service, and innovation. They are known for creating vibrant places to live, work, and shop—blending luxury, convenience, and community.
This is an opportunity to join a stable, growth-oriented company with a track record of success and a collaborative leadership team. It’s an environment where your expertise can directly influence high-profile projects and where career growth is supported by a commitment to excellence and long-term vision.
Position Summary:
The Vice President of Marketing will lead all marketing strategies, brand initiatives, and promotional efforts across the organization’s residential and commercial portfolios. This role will be responsible for designing and executing impactful campaigns that build awareness, attract residents and tenants, and strengthen the company’s position as a market leader.
Key Responsibilities:
Marketing Strategy & Brand Development
Develop and implement comprehensive marketing plans for residential and commercial properties
Utilize market research, industry insights, and brand analysis to maintain a competitive position
Manage and mentor a team of marketing professionals, ensuring the use of cutting-edge tools, technologies, and best practices across real estate, retail, and hospitality sectors
Uphold and elevate brand standards across all marketing channels and collateral to reflect a luxury-driven experience
Digital Marketing & Advertising
Oversee all digital platforms including websites, social media, email marketing, SEO/SEM, and online advertising
Leverage data analytics to optimize digital campaigns and measure ROI
Ensure each property’s digital presence reflects brand identity and resonates with target audiences
Creative & Collateral Management
Direct the production of marketing assets including brochures, signage, virtual tours, and video content
Manage external vendors, creative agencies, and media partners to ensure high-quality deliverables
Oversee marketing events, open houses, and promotional initiatives
Cross-Functional Collaboration
Partner with leasing, development, and operations teams to align marketing with business objectives
Support commercial tenant relations and retail marketing strategies to enhance tenant success
Collaborate with leadership to consistently communicate brand vision
Analytics & Reporting
Monitor marketing KPIs, campaign effectiveness, and overall ROI
Provide leadership with regular insights, reports, and recommendations
Continuously refine strategies based on performance metrics and market trends
Qualifications
Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred)
8+ years of marketing experience in real estate or a related industry, with leadership responsibilities
Expertise in digital marketing, branding, and integrated campaign management
Proven track record of managing budgets and delivering measurable ROI
Experience with both residential and commercial portfolios preferred
Strong leadership, communication, and project management skills
Proficiency in marketing automation, analytics, and property management technology platforms
Key Performance Indicators (KPIs)
Occupancy rates and leasing velocity
Lead generation volume and quality
Marketing ROI and cost per lead
Website traffic, engagement, and conversions
Social media reach, engagement, and digital audience growth
Brand reputation and awareness (reviews, surveys, media)
On-time, on-budget campaign delivery
Tenant and resident satisfaction related to marketing and community engagement
Work Environment & Expectations
Primarily HQ office-based with regular engagement across the NJ portfolio (plus one Florida location)
Flexibility to respond to urgent matters outside of standard business hours
Compensation
Competitive salary based on experience, performance bonuses, and a comprehensive benefits package
About the Company
Millman Search is the recruiting partner companies call when they need to hire fast — and get it right. We specialize in executive and leadership search, helping teams fill roles that are too critical to get wrong. No recycled resumes. No endless back-and-forth. Just targeted, strategic recruiting that delivers the right person. We’ve built high-impact teams across Retail, Hospitality, Real Estate — and beyond. Wherever you need leadership, we bring the expertise to find it. Better leaders. Stronger teams. That’s what we do.
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