Job Specifications
Why PlayStation?
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.
PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.
Product Marketing Manager
San Mateo, CA (Collab)/Remote
Key Function and Responsibility of the Role:
PlayStation is looking for a Product Marketing Manager with a unique blend of analytical rigor, strategic insight, and creative storytelling. Someone eager to solve complex business challenges and turn data into compelling narratives that can shape the future of gaming. This is an opportunity to grow your expertise at the heart of PlayStation’s iconic hardware business, influencing strategies that engage millions of players worldwide.
In this role, you’ll gain exposure to high-impact decision-making by translating deep market analysis, player insights, and business trends, into actionable strategies and frameworks that guide global roadmaps and bring clarity to some of the most complex challenges facing our platform. Your ability to synthesize diverse data points into clear, persuasive, and actionable recommendations, and communicate them through powerful, executive-ready presentations, will enable leadership alignment and unlock opportunities that shape how PlayStation shows up across its ecosystem of products, services, and experiences.
You’ll partner with Consumer Insights, Marketing Analytics, Global Sales Planning, Game Marketing, Third Party Relations, and Brand teams, to build a holistic view of the business and evaluate emerging trends, cultural shifts, and player behaviors. A critical aspect of this role involves crafting high-impact presentations that are visually compelling, strategically structured, and distill key insights to inform and align leadership around business priorities, opportunities, and success metrics. You’ll analyze cultural trends, market shifts, and player behaviors to translate them into strategies that not only drive measurable business impact but also uphold PlayStation’s commitment to delivering unforgettable play experiences.
We’re looking for someone with a sharp analytical mind and innate curiosity for uncovering insights that others might miss. You thrive on bringing order to complexity, building collaborative relationships, and inspiring action through clear, structured thinking. If you’re passionate about gaming and eager to make an impact at one of the world’s most beloved entertainment brands, this is your opportunity to help shape the future of PlayStation.
Key Responsibilities:
Analyze market data, player insights, and business performance to develop actionable strategies and frameworks that inform PlayStation hardware and content roadmaps
Synthesize complex information into clear, concise recommendations and present findings in executive-ready decks that drive leadership alignment and decision-making
Develop strategic frameworks and tools that support cross-functional evaluations and guide key business decisions
Create, maintain, and evolve content and hardware roadmaps in alignment with global teams
Deliver timely, insightful competitive landscape updates to internal stakeholders and translate findings into actionable recommendations
Review and coordinate analytics and research project inputs with internal partners
Champion the voice of the player, ensuring customer insights inform strategies across the business
Support content partnership initiatives that strengthen PlayStation’s position as a leading gaming platform
Serve as a subject matter expert on the key drivers of platform demand, providing context for strategic planning and execution
Qualifications:
BA/BS degree; MBA preferred
5+ years of experience in a strategic and quantitative field, such as strategy consulting, corporate strategy/finance, product strategy, investment banking; exposure to video game or entertainment industries is a plus
Experience
Strategic Leadership Experience
Experience driving results through influence and collaboration with partner teams in global, consumer-facing organizations, with increasing levels of responsibility
Strong analytical and problem-solving skills, with the ability to navigate complex and ambiguous challenges
Proven track record of developing data-driven strategies that translate insights into meaningful, actionable insights
Strong understanding of business operations, with sharp strategic thinking and
About the Company
Sony Interactive Entertainment, the company behind PlayStation, pushes the boundaries of entertainment and innovation, starting from the launch of the original PlayStation in Japan in 1994. Today, we continue to deliver innovative and thrilling experiences to a global audience through our PlayStation line of products and services that include generation-defining hardware, pioneering network services, and award-winning games. Headquartered in San Mateo, California, with global functions in California, London, and Tokyo, and g...
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