Job Specifications
Job Summary:
The CRM Campaign Specialist will support the Customer Engagement team in executing and monitoring CRM campaigns across email, SMS, and other digital channels. This role focuses on delivering personalized customer experiences, optimizing campaigns using data insights, and collaborating with cross-functional teams to achieve business goals.
Key Responsibilities:
• Partner with the CRM Manager to develop, launch, and optimize CRM campaigns across multiple digital channels.
• Maintain audience segmentation and personalization to deliver targeted communications that engage customers effectively.
• Analyze campaign performance data to provide actionable insights and optimize lead generation and customer engagement strategies.
• Collaborate with marketing, product, regulatory, and legal teams to ensure campaigns align with business objectives and compliance requirements.
• Support day-to-day CRM operations and reporting, ensuring continuity in customer engagement efforts.
Required Qualifications:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience with advanced CRM platforms, preferably Braze.
• Proven ability to design, execute, and optimize CRM campaigns with a focus on personalized customer experiences.
• Strong analytical skills to interpret campaign data and apply insights to drive results.
• Excellent organizational, project management, and communication skills.
Preferred Qualifications:
• Experience working within a regulated industry.
• Familiarity with email and SMS marketing best practices and automation strategies.
Benefits:
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, paid parking/public transportation, paid time off, paid sick and safe time, hours of paid vacation time, weeks of paid parental leave, and paid holidays annually – as applicable.
Pay Range: $50/hr to $60/hr
About the Company
In our relentless pursuit of greatness, we are dedicated to developing individuals, creating exceptional teams, and cultivating a unique culture of unity and care. As providers of digital talent solutions, we aim to positively impact businesses and communities globally. We would be honored to be your trusted and uncommon partner on this journey.
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