Job Specifications
About Bravada
Bravada: On-Demand Marketing is an independent digital marketing agency that supports high-end brands and ambitious businesses' growth with performance marketing (primarily Meta and Google Ads). We have a track record of scaling brands with our collaborative, uniquely honest, data-driven and transparent approach.
We are trusted by a number of established high-end brands including Fred Perry, Maharishi, Studio Nicholson, Rodial, Margaret Howell and Longchamp. Our portfolio also includes high-growth start-ups and scale scale-ups.
This is a rare opportunity to join a rapidly growing company and be an instrumental part of the next stage of growth.
This is a unique opportunity to join a rapidly growing agency and be instrumental in building out our AI Search & SEO offering as we evolve to help brands win in emerging search ecosystems.
About the Job
We are looking for a highly skilled Freelance GEO / AI SEO Consultant who can help us build, refine and deliver our next-generation AI search services. You will audit clients’ readiness for AI search, develop and implement strategies for optimising across search engines, LLMs, Reddit, content ecosystems and technical SEO foundations.
You will work closely with the founder and Bravada team to establish our frameworks, support client audits, streamline internal processes using AI, and collaborate with our content and web development teams to improve both efficiency and client service delivery.
This role is ideal for someone who is deeply embedded in the latest SEO and AI-search trends, with proven experience using tools like ChatGPT, Gemini, Claude and emerging AI-driven search features.
This position is a freelance role (approximately 2-3 days per week) and can be fully remote.
Key Responsibilities
Audits, AI Search & SEO Strategy
Lead AI Search Readiness Audits across client websites and content ecosystems
Conduct technical AI SEO audits (site health, indexation, schema, internal linking, performance)
Build and implement multi-layered AI search strategies spanning:
AI-driven SEO including AI-assisted content briefs, keyword intelligence and SERP/LLM-response optimisation.
GEO (Generative Engine Optimisation) across ChatGPT, Perplexity, Google SGE etc including LLM optimisation, entity-first content, and semantic structuring
Reddit, Quora and forum-based optimisation
Classic SEO (on-page, off-page, technical)
AI-enhanced blog writing, topic mapping and content clustering
Content Development & Execution
Oversee production and generation of SEO-driven and LLM-optimised content including blogs, guides, Reddit posts and knowledge articles.
Work with freelancers and Bravada content leads to implementing recommendations.
Ensure all content is aligned with brand tone, authority and performance goals.
Technical AI SEO Ownership
Provide actionable technical recommendations to developers and external teams.
Work with developers to ensure smooth implementation and track progress.
Implement technical AI SEO on websites in instances where there are no developers
Implement AI SEO and GEO on our website and content
AI-Driven Internal Efficiency & Client Service Optimisation
Identify opportunities to streamline internal workflows using AI tools and automation
Support the development of AI-powered systems for reporting, insights, competitor analysis and content workflows.
Build repeatable SOPs, templates and frameworks to improve operational efficiency across the Bravada team.
Enhance client service delivery using AI, including improved turnaround times, sophisticated insights, scalable content generation and automated audit processes.
Collaborate with leadership to develop an internal “AI-first” methodology usable across SEO, paid media, strategy and client communication.
Cross-Functional Collaboration
Partner with the AI Expert and team to define Bravada’s AI Search and AI Operations frameworks.
Support new business pitches with insights, audits and strategic input.
Present search opportunities, insights and monthly updates in clear, client-friendly formats.
Data, Insights & Reporting
Analyse data from Rankscale, Search Console, GA4, SEO platforms and AI tools to shape strategy.
Build clear and insightful reports, dashboards and research for clients and internal use.
Experience & Knowledge Required
Core Requirements
Minimum 3 years SEO or AI search experience, ideally within an agency or multi-brand environment.
Deep understanding of AI search including:
ChatGPT and GPT-optimised content
Google SGE / AI Overviews, Perplexity, Bing AI and LLM search engines
Entity and semantic SEO
Experience crafting and implementing:
Technical SEO / AI Search audits
Content strategy and production
Reddit/community SEO tactics
Multi-site or enterprise SEO roadmaps
Web development experience - implementing SEO and GEO optimisations across Shopify and Wordpress.
Experience using AI search audit software such as RankScale and emerging LLM visibility tools.
Ability
About the Company
Bravada: On-Demand Marketing, an independent digital marketing agency specialising in e-commerce strategy, performance marketing and data analytics.
At Bravada we have vast experience working with e-commerce brands, startups and established businesses. We have implemented our strategic, data focused, test and learn Growth Triangle approach via key channels including Google, TikTok, YouTube and Facebook Ads for a number of businesses including Fred Perry, Nip + Fab, Maharishi, George Cox and Honey & Toast.
Our approach is...
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