Job Specifications
Location: Sandy Springs, GA (Atlanta)
Reports to: Chief Executive Officer
Industry: Healthcare | Clinics | Growth Strategy
At Serenity Healthcare (Serenity Mental Health Centers), we're transforming mental healthcare delivery into true healing through innovation and compassion. As we rapidly expand our reach and impact, we're looking for a visionary, growth-minded leader to elevate our brand's creative expression and compelling storytelling to the next level.
The Opportunity
We're hiring a Director of Creative Marketing to lead our creative vision, enhance brand identity, and develop impactful marketing campaigns that resonate with our audiences and drive engagement. This role is ideal for a creative leader who thrives on conceptualizing bold ideas and bringing them to life with exceptional execution.
What You'll Do
Develop and execute the creative marketing strategy to drive brand awareness, engagement, and support patient acquisition efforts across key markets and service lines
Lead and develop a high-performing creative team across design, content creation, copywriting, and multimedia production
Define and champion the brand's visual identity, voice, and messaging, ensuring consistency across all platforms and touchpoints
Oversee the development and execution of integrated creative campaigns, including digital marketing, content marketing, advertising, and collateral materials
Build scalable creative systems and processes for content development, asset management, and quality control
Collaborate cross-functionally with marketing, sales, clinical, operational, and executive teams to ensure creative output aligns with overall business objectives
Monitor creative and industry trends, patient behavior, and competitor creative strategies to inform innovative approaches
Partner with Talent Acquisition to elevate employment branding and support candidate marketing/sourcing efforts through creative content
Report regularly on creative performance, brand sentiment, and opportunities for optimization
Requirements
What You Bring
10+ years of leadership experience in creative roles within marketing or advertising, ideally in healthcare or consumer services with a strong emphasis on brand storytelling
Proven success in developing and executing highly impactful creative campaigns that achieve measurable results
Strong leadership, mentorship, and team-building skills within a creative environment
Expertise in brand strategy, creative direction, content creation across various media (digital, print, video), and performance analytics related to creative output
Experience in employment branding and talent marketing through creative initiatives is a plus
Benefits
Why Join Us?
Mission-driven organization making a real impact in mental healthcare
Executive-level influence in a fast-growing, innovative environment
Competitive compensation and benefits
Opportunities for growth, leadership, and professional development in a creatively driven role
About the Company
At Serenity Mental Health Centers, we understand the challenges of living with mental health conditions and our compassionate, experienced team of medical professionals is here to support your path to wellness every step of the way. We offer specialized treatments, including Transcranial Magnetic Stimulation (TMS), Ketamine Therapy, ADHD Testing, and Medication Management, personalized to your unique needs. We treat a variety of mental health conditions such as Major Depressive Disorder, Anxiety Disorders, PTSD, Bipolar Diso...
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