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Cheil UK

Senior Retail Strategist

Hybrid

London, United kingdom

Senior

Freelance

12-11-2025

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Skills

Strategic thinking Marketing

Job Specifications

We’re looking for a Senior Retail Strategist, someone who lives and breathes the future of brand experiences. You’ll shape how people connect with brands in-store and beyond, turning strategy into powerful, tangible experiences.

This is the perfect role for a bold thinker who thrives on innovation and loves pushing creative boundaries. You’ll craft strategies that blend commercial goals with cultural insight, consumer behaviour, and emerging tech to bring fresh, transformative ideas to life in the real world.

This is a 1 year fixed term contract in the first instance with a view to being extended.

What the day to day looks like

You will focus on creating world-leading retail and experiential solutions, building strategies that inform the design of in-store executions and brand experiences in the real world. All for one of the world’s largest and most innovative technology companies.

You’ll also help to drive an omnichannel approach, delivering seamless thinking across physical and digital channels.

You’ll be connecting with culture, uncovering insights, imagining ideas, working with clients, writing briefs, playing with new innovations, and right in the thick of development of all kinds – creative, tech, products, business solutions and more.

What we're looking for

You’ll be a modern and multifaceted retail strategist, as at home developing finely-honed brand strategy as you are bringing that strategy to life through experiences, and sweating the detail in terms of execution.
You’ll be expert in turning your strategic thinking not just into communications, but also into physical design, UX, CX, products and tech.
You will be a retail-centric thinker but with digital fluency.
You’ll have client partnering skills to match your strategic ability, enabling you to turn your ideas into action.
You’ll be an enthusiast – excited about what you do and always using that energy to push the envelope in creative innovation.

The Agency…

Welcome to Cheil, based in London and Chertsey – A group of thinkers and doers who make things that move.

We build campaigns. Shops. Robots. One-of-a-kind-experiences. Anything that transports people, brands and products rooted in digital innovation. It’s an approach that’s seen us partnering with the likes of Absolut, Coca-Cola, Samsung and Jaguar Land Rover, creating enduring ideas for any marker – and within any medium.

As a full service agency we’ve got plenty of experience in shopper marketing, experiential, traditional advertising, social, retail design and sponsorship – awards to show for it, too. In the past few years we’ve earned our share of Cannes Lions, Clios, POPAIs and Kinsale Sharks.

As part of Cheil Worldwide, Cheil UK plays its part in one of the world’s biggest agency networks – comprising 53 offices and eight affiliates in 42 countries globally.

The perks you can take advantage of in return…

A competitive salary
25 days holiday
1 extra day off for moving house
3 extra days off for wedding or Civil Partnership
Discounted Samsung products
Discretionary company bonus scheme, subject to bonus scheme rules
Money off gym membership
Stakeholder pension
Group Income Protection
Private medical insurance
Dental insurance
Life Assurance
Employee Assistance Programme
Cycle to work scheme

About the Company

We are Cheil. An agency with commerce at its heart, we bridge the three worlds of physical, digital and immersive, redefining what is possible to forge deeper, more rewarding connected experiences that deliver. We aren’t defined by channel, capability or output. We are defined by doing what works. To drive growth for brands, we operate using performance principles - constantly learning, optimising and evolving. We believe in the power of collaboration, working together to see the bigger picture. With a team of 180+ expert... Know more