Job Specifications
Global Role, London,
Reporting to the Head of Retail
Hello, we're SURI. We're on a mission to radically transform oral care with beautiful everyday essentials designed for life. Championing high performance and future-focussed design, our award-winning sonic toothbrush transforms an uninspiring chore into an enjoyable daily ritual.
We seek to continually push the boundaries of what is possible and invite honest conversation on our collective journey.
Since launching our sonic toothbrush in 2022, we've delighted over 500k customers across the UK, Europe and US. In doing so, SURI has risen to become the highest-rated electric toothbrush on Trustpilot, while achieving B-Corp certification and securing listings in major US and UK retailers. As well as garnering widespread media attention, SURI has also picked up numerous prestigious industry awards including The Grocer Startup of the Year, Red Dot Design Award, and the Marie Claire Sustainability Award. We have a close-knit team of experts with a strong attention to detail and willingness to think differently.
SURI's retail business is entering a major growth phase — scaling across multiple leading retail partners, two continents, and two product categories.
We're now looking for a Retail Marketing Manager who'll own how SURI shows up in retail — bringing focus, structure, and retail expertise to turn brand strategy and trade marketing investment into real shopper impact and sell-through.
You'll sit at the intersection of Commercial, Brand, and Creative, ensuring retail activations, media, and co-branded campaigns are joined-up, effective, and consistently executed across stores and digital retail environments.
This is a hands-on role with visible impact: every campaign you deliver, asset you brief, and activation you optimise will directly influence conversion, performance, and the strength of our retailer partnerships.
If this excites you and you are keen to shape SURI with us we'd be thrilled to hear from you!
Role & Responsibilities:
Omnichannel campaign alignment
Work with Brand on seasonal campaigns and new product launches, ensuring retail shopper journey is factored into wider strategy, translating campaign propositions into best-in-class trade marketing plans and managing implementation. Attend Brand and Creative meetings weekly
Ensure the retail shopper journey is factored into wider Brand campaigns - Create and manage briefs to Creative for all retail touchpoints—from digital banners to in-store displays
Work with each retailer to process and upload approved digital and physical assets
Project manage in-store and online features from concept to installation in partnership with agency and internal resources
Align with Commercial management on concepts that are needed in the conceptual phase for retail pitches
Brief agencies and internal teams on requirements for merchandising concepts
Provide rational for the designs and concepts, taking instruction from account managers regarding requirements on position, size and shape
Attend JBP meetings with Retailers and action Retail Marketing related outcomes
Once approved by Retailers, run the project to completion with agencies for production and installation
Run ‘Brand Days' with each retailer partner to take buying team through the creative vision for the brand and how this is translating to their in-store and online SURI campaigns
Take ownership of the relationship with Retail Media (Roundel, BMG, Walmart Connect) to deploy digital and physical activations
Take the monthly budget for trade marketing and identify appropriate areas to invest in Retail Media
Work with account managers to analyse the performance of Retail Media activities to ensure they are delivering on CM3 expectations
Work with Growth team to identify efficiencies in spend including adapting messaging and imagery. Be responsible for the harmony across channels where appropriate
Build copy with Brand that is relevant to the appropriate retail partner
Report on Retail Marketing campaigns and present future calendar to the wider business
Share results; Where did we win? What did we learn? What will change in each retailer going forward?
Provide commentary for the reasons behind the ROI on each activity, pulling together information from account managers, category managers and brand managers
Work closely with Category Manager on understanding panel data by retailer. Where we can adapt our messaging and overall strategy? Managed alongside the Head of Commercial
Category manager will share movements in shopper behaviours in each retailer, as well as they demographic of shopper that we are attracting
Retail Marketing will align these insights with the type of media we are investing in and the message it portrays
Attend conferences and build up a network to remain at the forefront of Retail Marketing trends
Attend Retail Media Summit 2026
Attend Zeal Festival 2026
Attend Cannes Lions (Retail Media Summit) 2026
Requirements
Proven, hand