Job Specifications
Job Title: Digital Marketing Executive (Mid:Weight)
Location: Hybrid : Watford, WD24 7RY
Salary: Competitive
Job Type: Full Time, Permanent. Core hours of work for our business are Monday to Friday 08:30:17:00 (40 hours) however this can be done on a Hybrid basis with up to 3 days in the office and 2 days from home.
Were looking for a proactive and creative Digital Marketing Executive to join our fast growing business. Reporting to our Head of Marketing, youll play a key role in driving our digital strategy : strengthening our online presence, supporting the ecommerce growth, and helping shape the next chapter of Vegetarian Express.
This is an exciting time to join a business thats setting the standard in vegetarian food innovation. The right candidate will thrive in a fast:moving, hands:on environment, bring sharp attention to detail, and communicate with confidence. Theres real scope to grow, make an impact, and influence how we connect with our customers online.
What will be your main responsibilities?
Drive omnichannel growth: Plan and execute digital campaigns across web, email, and social, ensuring consistent messaging that inspires action and strengthens brand engagement across all customer touchpoints.
Turn data into action: Build data capture and management practices, analyse digital performance, and translate insights into meaningful commercial decisions.
Lead by doing: Take ownership of email marketing production and provide proactive day:to:day support to the Head of Marketing making recommendations on ways to improve performance metrics further.
Champion collaboration: Work closely with Sales, Innovation Chefs, and Customer Service to align messaging, share insights, and ensure customer feedback shapes our online communication.
Manage and evolve email marketing: Oversee end:to:end delivery : from segmentation and scheduling to A/B testing, reporting, and continuous optimisation through Klaviyo.
Own website merchandising and content: Make photography requests for assets, product uploads, and product descriptions : ensuring accuracy and visual appeal. Shape the site as an information hub that drives inspiration, supports customer confidence, and generates quality leads.
Report on performance: Create and maintain clear reports in Google Analytics, social media channels, GA4, and Klaviyo to measure engagement and guide strategy.
Manage SEO activity to increase organic visibility, optimise content performance, and drive measurable traffic growth.
Bring our brand to life on our socials: Manage LinkedIn and Instagram channels : capturing live content at events to creating posts that tell a compelling, authentic stories for chefs and food professionals.
Who are we?
Vegetarian Express specialise in delivering plant:based ingredients, ideas and inspiration to chefs across the UK for eating out of home. With the astronomical rise in popularity of plant:based, vegan, vegetarian and flexitarian diets, we are uniquely placed in Foodservice to meet with this demand, and as such are rapidly growing and expanding.
What do you need?
You dont need to be vegan or a foodie to join our team, but you do need a passion for digital marketing and at least 3:5 years experience in a similar role. Were looking for someone who is commercially minded, proactive, and can confidently manage multiple projects in a fast:paced environment.
Key Skills And Qualities
Comfortable working independently and taking ownership of projects
Able to prioritise tasks, make decisions autonomously, and take initiative
Excellent written and verbal communication
High level of accuracy and attention to detail
Ability to multitask, prioritise, and meet deadlines
Strong judgment in identifying risks and opportunities
Experience using Canva to create social media content
Collaborative mindset with strong teamwork skills
Essential Experience
Hands:
About the Company
The TipTopJob Group is an independent, unique network of generic and specialist jobsites that cover over 83 countries and 35 industry sectors.
What makes us different?
1. Independent network allowing us to be flexible and adaptable and therefore we can easily meet your requirements and needs.
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