Job Specifications
Events Marketing Manager
Location: London, UK (Hybrid 3 days p/w in office)
Length: 6 months
Rate: £409.56 per day (Inside IR35)
Hours: 40 hours per week
Job Description
We are seeking an experienced event marketing professional who thrives in a dynamic, fast-paced environment, and has a passion for diving deep into the full event lifecycle to drive strategy, execution, and post event analysis of Client Business owned (1P) events.
As an Event Marketing Manager within Client Business, you will drive the strategy, execution, and measurement of large-scale Client-owned events, working with internal partners and vendors to produce world-class events, and dive deep into post campaign analysis to ensure all activities are delivering against predefined targets. This role will collaborate with stakeholders from across all business units to ensure the breadth and depth of Client Business services and communities are reflected in our Client-owned events.
The Event Marketing Manager will be the primary owner for driving the success of large-scale Client-owned events, and also be responsible for communicating progress at various levels in the organization, and outreach to customers. They will help to establish measurable best practices for growing the EU 1P events program towards achievement of goals over the long-run, setting up scalable processes to improve overall efficiency.
The ideal candidate balances creativity with analytics and has strong program management skills. They thrive in ambiguous environments and are energized by situations where they need to roll up their sleeves to get things done. They are able to influence senior stakeholders across the organization while listening to problem statements and finding opportunities to engage and delight customers. They must have a strong track record in owning, building and scaling 1P events. If you possess these skills and are an event generalist who enjoys building new programs, this may be the role for you!
Key job responsibilities
• Own EU AB 1P event strategy and management from inception to assessment.
• Develop and execute approaches to drive customer engagement at large-scale AB-owned events
• Own and develop a high bar of customer experience for all large scale AB-owned events in the organization
• Manage go-to-market Client-owned event strategies, including key proposals and execution plans
• Liaise with senior internal stakeholders to develop timely inputs, set-up processes across other functions of the organization to maintain a high bar on quality execution
• Compile, analyse, and present performance metrics and enlighten potential opportunities for program growth
• Source services from vendors through RFPs and analysis to scale support.
• Contribute to strategy docs as they relate to Client-owned events
Basic Qualifications
5+ years’ experience in event marketing (including execution)
5+ years of experience producing and scaling medium to large 1P events
Strong oral and written communication skills
Experience analysing and interpreting data to make business recommendations.
Ability to self-start and work both independently and within a team
Strong bias for action: can manage multiple priorities and create a sense of urgency in a fast-paced, dynamic environment.
Exhibits ability to stay calm under pressure; resilient to set-backs
Pivots easily from generating big, creative ideas to executing and driving process improvement
Proven ability to influence without authority
Partners effectively with multiple stakeholders
Ability to thrive in an ambiguous environment and make decisions autonomously.
Demonstrated high attention to detail and proven ability to manage multiple, competing priorities simultaneously.
Experience managing complex and highly visible projects with success.
Experience with MS Word, Power Point and SharePoint
Proficiency with MS Excel
Preferred Qualifications
Experience managing B2B events in finance, technology, or procurement
Experience working in rapid growth companies and industries
Ability to travel domestically & internationally and work across time zones
Desire to work in a rapidly changing, ambiguous, and undefined environment
Event industry-related certifications (CMP, CMM, CTSM, etc)
Experience working with AEM, BI tools, Salesforce, Marketo, Pardot, or similar digital marketing tool
Demonstrated ability to perform well in a highly dynamic, geographically diverse, and rapidly changing environment
About the Company
Career Moves Group is a certified B Corp(tm) and women-owned boutique recruitment agency with over 15 years of experience. Specialising in business-critical roles across Finance, HR, Marketing, PR & Communications, Office Support and Tech, we're committed to sustainable, inclusive hiring practices. Our tailored recruitment solutions span executive search, permanent placements, and contingent workforce solutions, offering our clients access to diverse, innovative talent pools. As a WeConnect certified business, we champion su...
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