Skills

Marketing Analytics Digital Marketing

Job Specifications

Vice President of Telehealth Marketing

Remote

Compensation: $180,000–$210,000 + bonus (DOE) + medical

Direct Hire

We are partnering with a client that is expanding beyond its traditional brick-and-mortar model into a rapidly growing telehealth business. They are looking for a hands-on, data-driven VP of Telehealth Marketing to build and scale the marketing foundation for this next phase of growth.

Must Have: Hands-on digital marketing experience specifically within cash-pay telehealth — including acquisition funnels, conversion metrics, and performance optimization.

What You’ll Lead

Develop and own the full telehealth marketing strategy across local and national campaigns.
Direct paid media, brand strategy, and end-to-end performance marketing efforts.
Manage and collaborate with external technical partners (data, analytics, performance marketing).
Integrate AI and data-warehouse capabilities to enhance tracking, attribution, and conversion performance.
Translate data insights into actionable campaign decisions, connecting analytics with creative execution.
Partner cross-functionally with product and technology teams to improve digital experience.
Shape the consumer journey end-to-end, including UX, form flow, and conversion optimization.
Contribute to building a centralized, scalable marketing structure for long-term growth.

Who You Are

A hands-on digital marketer who can directly run and optimize campaigns—not just manage agencies.
Highly data literate, able to analyze performance metrics and filter out “agency noise.”
Strong technical marketing background, including vendor oversight, funnel optimization, mobile UX, and digital product mapping.
Ability to understand or write basic code for analytics or automation is a plus.
Experience in digital innovation agencies, growth-stage tech, health, or telehealth brands preferred.
Deep understanding of consumer acquisition, lead gen, and cash-pay telehealth conversion metrics.
Entrepreneurial mindset; self-starter who builds and improves systems proactively.
Comfortable operating under KPI-driven expectations (CAC, CPL, conversion rate, retention).
Must have no active non-compete and be willing to sign one upon hire.

This client is ready to interview and hire. APPLY NOW!

About the Company

Addison Group is a leading professional services firm specializing in talent solutions (staffing) and consulting services, offering a full suite of capabilities across multiple practice areas, including information technology, finance and accounting, non-clinical healthcare, human resources, administrative, and digital marketing. We work in specialized markets and channel decades of expertise into real, honest conversations, not just software. We know that great teams start with great people. That means we focus on quality... Know more