Job Specifications
Our secret to leading the way in hospitality? We put our people first!
At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
Join us and Be a Part of Something Good.
Job Summary
The Digital Marketing Analyst is responsible for capturing, analyzing, and visualizing digital media performance to support Shake Shack’s marketing and business objectives. This role leads the development of dashboards and insights using tools like Google Analytics and Data Studio, while also managing the company’s Marketing Mix Model. The Analyst collaborates with cross-functional teams and vendors to inform strategy, optimize marketing spend, and forecast performance outcomes. Strong technical skills, attention to data quality, and the ability to educate stakeholders on analytics solutions are essential for success in this role.
Job Responsibilities And Duties
Own the data orchestration, visualization, and analysis of Shake Shack’s marketing and product efforts related to web, app, kiosk, and CRM
Gathers and mines data from all relevant sources, including disparate data sources, which include Snowflake, Google Analytics, and external data sources
Utilize third-party marketing mix model platform to report on historical marketing performance and forecast impact of suggested re-allocation strategies
Partner with external agencies to steer analytics requirements and gather data where needed from marketing partners and external applications
Serve as a key resource for understanding the customer journey as it relates to marketing/product and own segmentation of database to optimize marketing efforts
Develops powerful and engaging data visualizations (data tables, charts and infographics) for senior management and stakeholders using Tableau and Google Data Studio, along with ad hoc requests using software/tools such as Excel
Analyzes data identifying trends and patterns related to guest (CRM) segments, marketing performance, web/app analytics, and user experience
Forecasts and/or predicts guest behavior based upon trends, research and analysis
Performs data validation and quality assurance on stakeholder reporting
Writes clear, succinct, and actionable analytical and informational reports for all levels of the organization
Researches and responds to information requests from internal/external departments and management
Knowledge, Skills, Abilities
Proficiency in data analysis, interpretation and presentation using MS Office tools is essential
Strong analytical skills and comfortable working with large data sets
Critical thinking skills, writing skills, communication skills, consulting skills and ability to work within a team
Ability to develop analytical frameworks and generate/communicate business insights
Attention to detail, high aptitude for problem-solving and a natural interest in understanding and explaining consumer behavior/business
Strong knowledge of best practices for dashboards and visualizations is required
Ability to take complex data and visualize it into a business story
Strong SQL development skills desired, writing complex queries and stored procedures with SQL
Ability to identify/clarify campaign objectives and lead the development of KPIs that address these objectives
Education Requirements
Requirements - Education, Experience, Physical, and Competencies
High School Diploma or Equivalent
Bachelor's Degree - Preferred
Education or Certificate Details
BS Graduate degree in Marketing, Statistics, Mathematics, or other quantitative fields preferred
Experience working in a fast-paced, dynamic and agile development lifecycle desired 2+ years of expert-level experience with marketing analytics tools (e.g. Adobe Analytics, Google Analytics)
2+ years of SQL experience preferred
2+ years of Alteryx experience preferred
Experience with the restaurant industry or a high growth organization is a plus
Work Experience
2-4 years
Physical Requirements
Basic keyboarding or other repetitive motions
Benefits At Shake Shack
A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
Weekly Pay and Performance bonuses
Shake Shack Meal Discounts
Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
Medical, Dental, and Vision Insurance*
Employer Paid Life and Disability Insurance*
401k Plan with Company Match*
Paid Time Off*
Paid Parental Leave*
Access to Employee Assistance Program on Day 1
Pre-Tax Commuter and Parking Benefits
Flexible Spending a
About the Company
Shake Shack sprouted from a hot dog cart in Madison Square Park (NYC) to support the Madison Square Park Conservancy’s first art installation. The cart was quite the success, with Shack fans lined up daily for three summers. In 2004, a permanent kiosk opened in the park: Shake Shack was born. This modern day “roadside” burger stand serves up the most delicious burgers, hot dogs, frozen custard, shakes, beer, wine and more. An instant neighborhood fixture, we welcomed people from all over the city, country and world who gathe...
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