Job Specifications
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in Chicago, New York City, or San Francisco.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
LinkedIn Marketing Solutions: We help businesses achieve their marketing ROI objectives with a suite of superior products that includes native advertising and programmatic channels. We are investing in the Content Marketing ecosystem through various thought leadership initiatives that will enable us to capture the opportunity that the market provides.
Strategic Accounts, LinkedIn Marketing Solutions, is searching for a Lead Client Solutions Manager to manage relationships with our largest and often most complex customers. This person will leverage their knowledge of online media, communication and relationship building skills, and analytical abilities to provide campaign intelligence and campaign strategy consultation, including identifying areas where LinkedIn can provide more value to our clients. The Lead Client Solutions Manager will be measured by their ability to build, cultivate, and partner with our clients as well as their ability to drive incremental revenue. The Lead Client Solutions Manager is a nimble team player who is comfortable managing multiple clients, campaigns, and projects concurrently.
Responsibilities:
Build trusted relationships with clients providing best-in-class customer experience by proactively identifying and solving customer challenges.
Partner with cross-functional teams across Insights, Marketing, Media Operations, etc. to collaborate on campaign activation and drive toward client goals
Be a consultative seller to renew and grow client investments.
Proactively analyze and optimize customers’ advertising campaigns and marketing programs to make strategic recommendations to customers and ensure client objectives are achieved.
Consult and own all aspects of the client’s media campaigns including targeting, implementation, creative and content quality, optimization, performance, and proving ROI through campaign insights.
Apply rigor and use technology to design account plans to meet revenue goals.
Support customer communication and education including a best-in-class onboarding experience and ad hoc platform education needs.
Drive new product adoption and partner technology integration to enable client success and efficiency.
Collaborate with product teams to improve service offerings and campaign management tools and ensure our customer needs are met.
Travel requirements: approximately 15% of the time for team offsite, LinkedIn conferences, and client meetings.
Qualifications
Basic Qualifications:
BA/BS degree or equivalent practical experience
7+ years of experience in advertising, marketing, media
2+ years of media sales experience and account management
Preferred Qualifications:
7+ years of auction based or programmatic campaign management and optimization experience (i.e. Google Adwords, SEO/PPC, ad exchange/trading desks)
Demonstrated ability to understand marketing & digital media metrics
Ability to conduct regular forecasts and reports
Ability to think strategically with a proven track record of achieving results by connecting a customer’s pressures with data-driven products and solutions
Demonstrated understanding of internet advertising technology and marketing automation
Know-how of the digital industry landscape
Ability to effectively manage time, prioritize tasks and work within deadlines with little supervision
Strong executive engagement and stakeholder management skills, ownership of agency and client relationships
Ability to build insights backed, narrative to support strategic sales pitches, strong storyteller
Ability to work independently and collaborate cross-functionally
Demonstrated commitment to understanding and prioritizing the needs of the customer
Know-how of sales planning & CRM tools
Suggested Skills:
Digital Marketing
Digital Advertising
Strategic Communications
Solution-based Selling
Campaign Management
LinkedIn is committed to fair and equitable compensation practices.
About the Company
Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..
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