Job Specifications
The Company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.
We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.
We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.
Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.
Job Description Summary:
We’re seeking a Social Media Manager to help lead social media and influencer marketing at Venmo, with a specific focus on integrated campaigns and college initiatives. This position reports to the Director, Brand & Social, and partners closely with other members of the Venmo team while collaborating daily with Venmo’s social agency. Your role combines execution, content strategy, campaign work, and creative thinking—with deep fluency in Gen Z culture and trends. Platforms like TikTok, Instagram, YouTube, Facebook, LinkedIn and Snapchat are your home base. This position is pivotal in activating Venmo’s footprint within campus culture, student-athlete engagement, and major collegiate events while driving the broader social media and brand narrative. You’ll help drive our voice, ensure excellence, and build content that drives brand affinity by contributing positively to our audience’s shared culture.
Job Description:
Essential Responsibilities:
Execute marketing campaigns and initiatives to achieve business goals
Analyze marketing data to identify trends and opportunities for improvement
Develop and implement marketing content and materials
Collaborate with cross-functional teams to ensure alignment with marketing strategies
Provide insights and recommendations for optimizing marketing processes
Monitor and report on the performance of marketing activities
Expected Qualifications:
5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.
Additional Responsibilities And Preferred Qualifications
Content Execution & Channel Management. Oversee social strategies specific to campaign and college programs. Collaborate to plan, produce, and publish organic content across all social platforms (with a focus on TikTok, Instagram, YouTube, Snapchat) with high creative standards. Work with internal creative teams and agency partners to ensure assets are on-brand, on-brief, and platform-optimized.
Influencer Program Management. Oversee influencer strategies specific to campaign and college programs. Work with agency partners to source, brief, and manage influencers. Assist in concepting influencer campaigns, reviewing deliverables, consolidating feedback from internal teams, and tracking performance.
Brand & Culture Insight. Be deeply plugged into Gen Z culture. Monitor emerging trends, memes, and formats. Bring inspiration and POV for what content could push boundaries (but always in ways aligned with Venmo’s brand values and strategy). Maintain consistency of Venmo’s voice across posts/influencer work. Help ensure content doesn’t merely follow culture but contributes to it—adds value, surprises, entertains, educates.
Cross-Functional Integration. Work closely wit