Job Specifications
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
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This position is part of the NAM Marketing Sports and Partnerships team. The role will support all aspects of key sports partnerships specifically on Olympics; Team USA/LA28 Partnership. As Ralph Lauren prepares for the LA28 Olympic Games, this role will be instrumental in driving innovative, culturally relevant activations and storytelling that elevate the brand on a global stage. The position will support end to end partnerships, as well as 360 executions aligned to the NAM marketing strategy and tactics. The individual in this role must be able to develop deep relationships and strong collaboration with the external partners, support the development and execution of best-in-class, creatively inspiring holistic marketing plans, be able to work collaboratively across multiple divisions of the organization in order to align and execute the plan, and deliver a clear and compelling strategy and business case for the plans.
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Participate in ideations and development of fully integrated marketing campaigns that build brand desirability, drive elevation and support partnership business goals. Create plans that are grounded in deep consumer insight/understanding as it relates to the sport/partnership context.
Manage cross functionally with multiple departments to execute omni-channel activations as determined by need for each partnership across the following initiatives/channels:
Celebrity and Influencer
Traditional and Digital / Social Marketing
Merchandising
Campaign Content Creation
Events, Pop-up stores and In-store Activations
Operations
Media
Finance/PO/Invoicing
Serve as a support to Director with internal and external teams in the development, execution and communication of marketing materials to support all partnerships:
Write strategic and inspiring creative briefs
Develop holistic marketing strategies that connect to commercial outcomes
Create consumer-oriented connections strategy for media execution
Manage budget tracking and timelines
Manage input and report on KPIs
Collaborate with all marketing and sales channel partners (Wholesale, RLS, PRO, RLE) The Agency, Global Brand Team, PR, Retail Development, Media & CIX to successfully execute initiatives and manage project timelines
Collaborate with all external partners (USOPP/LA28)
Manage with all partners to collect metrics/reports/recaps and understand trends/benchmarks; apply critical lens to metrics/reports and identify areas to optimize.
Bring a curious mindset to continue to understand the competitive landscape and relevant trends within sport/partner areas to inform team, growth strategies and fresh ideas.
Ensure all consumer facing touch points are highly elevated and represent the Ralph Lauren brand positioning, aesthetic, lifestyle and flawless execution.
Support in product initiatives and sample management for photoshoots, PR initiatives, events and dressing of talent.
Run day-day meetings for internal and external partners while providing clear next steps and output
Support and manage tracking on all applicable budgets, project timelines and programs
Salary range: $65,000 - $129,225 annually,
Experience in a multi-channel organization
Partnership and sports partnership experience required
Experience of royalty and licensing deals required
Online marketing/e-commerce experience
Demonstrates ability to work cross functionally to support marketing campaigns end to end, from strategic and creative development to execution
Demonstrates creative spark and a strong attention to detail to ensure elevation.
Strong ability to think through consumer lens
Naturally curious with a desire to stay in touch with culture, competition and trends related to the sport/partnership / LA28 area.
Ability to identify and develop relationships with key internal and external partners that fosters collaboration and trust
Capable of providing vision, clarity and simplification within a highly matrixed and complex situations
Resourceful and capable of solving problems utilizin
About the Company
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of luxury lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren has sought to inspire the dream of a better life through authenticity and timeless style. Its reputation and distinctive image have been developed across a wide range of products, brands, distribution channels and international markets. The Company’s brand names – which include Ra...
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