Job Specifications
About The Group
From a small store in Turin to a large, internationally recognized group: we are present in 90 countries around the world, with over 5,000 employees and 30 companies, managed directly and indirectly by the Luigi Lavazza Spa parent company, which distribute and market our products and coffee machines. In addition to Lavazza, the following brands are also part of our Group: Carte Noire, Merrild, Kicking Horse, Eraclea and Whittington tea.
Joining Lavazza means doing business with passion, knowing that the impact of our work goes beyond the quality of the production chain. We are a big family and are constantly looking for new talents who share our values and can enrich our team. We combine competitiveness with social and environmental responsibility as we create superior quality products available for consumption both at home and out of home, and distributed through all channels: Retail, Foodservice, Office Coffee Service (OCS), and Vending. Our strong, diversified presence enables us to offer consumers and clients perfectly suited solutions, for any occasion and time of day.
Job Overview
The Market Research & Insights Manager will play a key role in leveraging market research, consumer trends, and competitive intelligence to inform category strategy, go-to-market priorities, and portfolio growth initiatives across the US market. This individual will drive sell-out performance analysis, category insights, and portfolio strategy support, developing and maintaining sell-out dashboards, analysing performance drivers, and leading insights discussions in business reviews to translate data into actionable recommendations. The role will collaborate closely with Marketing, Brand, Commercial Strategy, and HQ teams to ensure insights are effectively applied to business decisions.
Location: New York, NY
Job Responsibilities
Lead the setup and coordination of market research projects, defining objectives, methodology, and ensuring alignment with business priorities.
Lead the setup and execution of ad hoc market research projects (shopper and consumer studies).
Oversee ongoing management of syndicated research databases (Nielsen, Circana) to ensure data integrity and actionable insights.
Establish and continuously improve Consumer & Shopper Insight processes and ways of working (WoW) to ensure insight-driven decision-making across teams.
Act as the primary point of contact with HQ CMI, ensuring alignment on methodologies, research priorities, and data-sharing processes.
Develop and maintain comprehensive sell-out dashboards for internal stakeholders, ensuring monthly updates, data accuracy, and visibility of key performance metrics across channels.
Analyse sell-out performance drivers to identify trends, opportunities, and risks impacting brand and category growth across Retail and eRetail channels.
Define peer set and monitor competitor performance to inform strategic decision-making.
Continuously track consumer and category trends to shape long-term Category Vision and growth strategy.
Lead insights discussions during business reviews, translating analysis into actionable recommendations that inform portfolio strategy and commercial decision-making.
Craft compelling selling stories that articulate yearly priorities, key category trends, and 5Ps direction.
Partner with cross-functional teams to translate insights into effective commercial strategies and execution plans.
Professional Qualifications
Bachelor’s degree from an accredited institution, ideally in Marketing, Business, Data Analytics / Statistics, or a related field preferred
5-7 years of work experience in Strategy & Insights, Category Management or related fields
Ability understand and manipulate syndicated data such as Nielsen, Numerator, IRI, amazon marketshare
Strong understanding of sell-out analytics, category dynamics, and commercialization of insights into actionable plans
Ability to setup consumer & shopper research, interacting with agencies and managing main research tools
Strong proficiency in PPT, Excel
Strong project management skills
Strong communication skills
Ability to work within an international matrixed environment
Previous experiences in Trade Marketing or Commercial Strategy are considered a strong plus
Previous experiences within coffee industry are a plus
Ability to travel as needed up to 33% of time
Benefits/Perks
Competitive Medical, Vision, Dental Benefits
401K Package
Employee Assistance Program
Hybrid Work Schedule (3 days in office, 2 days wfh)
Ability to be barista certified
Tuition Reimbursement
Performance Development Plans
Employee Discounts
Flexible business casual dress code - jean friendly!
Free coffee, anytime!
Lavazza is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
Lavazza prohibits discrimination and harassment of any type and affords equal employment opportunities without regard to race, color, religion, sex, sexual orientation, gender identity
About the Company
“Awakening a better world every morning” is the Purpose that drives us forward every day. We strive to create sustainable value for shareholders, collaborators, consumers, and the communities in which we operate around the globe. To do this our Values serve as our compass: Authenticity, Passion for Excellence, Responsibility, and Inventiveness. They enable us to continue our success story, leading us into a future with more to offer for everyone. Because we are committed to building a better world, one sip of coffee at a tim...
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