Job Specifications
Tell the stories that move homes off fossil fuels
About Quilt
Quilt is the smartest way to heat and cool your home. As a two-zone ductless heat pump with a SEER2 rating of 25 and HSPF2 of 12, Quilt sets a new efficiency standard for residential climate control. Designed by industry veterans from Google, Apple, and Nest, and backed by top climate investors, Quilt combines cutting-edge performance with elegant, architectural design that integrates seamlessly into the home.
Our mission is to move humanity off fossil fuels in the home. We're not just another climate tech company — we're building products people actually want in every room of their house. Check out @meetquilt to see what we're creating.
The Opportunity
We value storytelling above all else in social. Not product specs. Not feature announcements. Stories about people who care about design. Homes that feel good to live in. Technology that fades into the background. Sustainability that doesn't require sacrifice.
You'll craft more resonant stories across our channels — content about real people, beautiful homes, thoughtful design, smart technology, and a more sustainable future. You'll grow our strong foundation on Instagram and LinkedIn while building Pinterest, Facebook, and TikTok from scratch.
This is a contract-to-hire role, full-time based in the Bay Area, with at least three (3) days per week in our Redwood City office making content with the team.
What You'll Do
Own Quilt's social presence and voice
Create original content that makes people stop, feel something, and reconsider what's possible for their homes
Grow our established Instagram and LinkedIn channels while building Pinterest, Facebook, and TikTok from the ground up
Develop content strategy that weaves together product education, customer stories, partner highlights, design inspiration, and climate impact
Build @meetquilt into a channel that drives both brand awareness and qualified leads
Manage our creator ecosystem
Creators are one of our top-performing channels — they're incredible storytellers who authentically showcase Quilt in their homes
Identify, onboard, and manage relationships with creators who align with our brand and can reach our audiences
Extend partnerships with existing creators who are driving results, and bring new voices into the fold
Collaborate with paid media to amplify creator content that's resonating
Capture the story in real-time
Attend photoshoots and installation visits to capture behind-the-scenes content
Create office culture content that shows who we are and what we care about
Build a library of authentic, real-time moments that can't be staged
Support the broader creative engine
Partner with our in-house creative team on concepts and campaigns
Provide social expertise to shape how we show up across all channels
Help partners tell their own Quilt stories through social toolkits and best practices
What Success Looks Like
You'll 4x our social channels year-over-year. Not through vanity metrics, but through building genuine communities on each platform that drive awareness, consideration, and conversion. You'll establish Quilt as a brand people follow because the content is that good — informative, beautiful, and genuinely interesting.
Who You Are
Experienced social builder with 4-6 years building and growing social channels, preferably in home, lifestyle, design, sustainability, or consumer products
Storyteller first — you understand that people don't buy heat pumps, they buy home upgrades and brands they identify with. You know how to tell those stories
Creator relationship expert who can identify authentic voices, negotiate partnerships, and maintain long-term collaborations
Content creator yourself — you can shoot, edit, and post compelling content without always needing a full production team. You're comfortable on camera and behind it
Platform native across Instagram, TikTok, Pinterest, Facebook, LinkedIn, and whatever comes next. You know what works on each and why
Builder proven — you've built social channels from scratch before and know what it takes to go from zero to meaningful traction
Climate curious — you're genuinely excited about home electrification and believe great storytelling can change minds and behavior
What Makes This Role Special
You'll tell stories about a product that people genuinely love. Our customers paint their Quilt indoor units to match their walls. They participate in video shoots. They show them off to dinner guests. The product photographs beautifully because it was designed to live in beautiful homes.
You'll also work with creators who are true believers — people who chose Quilt for their own homes and naturally want to share that experience. Your job is to channel that authentic enthusiasm into content that reaches more people.
And ultimately, every follower you gain, every story you tell, every creator you partner with contributes to moving homes off fossil fuels. The storytelling matters. Th
About the Company
Quilt creates home climate systems designed to move humanity off fossil fuels. As the smartest way to heat and cool your home, Quilt blends seamlessly into any home environment, offering intuitive room-by-room control, occupancy awareness for unmatched energy efficiency, and predictive technology. Learn more and reserve yours at Quilt.com
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