Job Specifications
Company Description
Geotab Vitality LLC, established in 2025, is a joint venture that integrates Geotab's advanced data science and telematics capabilities with Vitality Global's expertise in behavioral science. Headquartered in Atlanta, Georgia, Geotab Vitality is focused on reducing roadway collisions and associated costs by promoting sustained driver behavior change through positive reinforcement methodologies. The organization’s evidence-based approach has proven results, with some fleet customers seeing a 24% decrease in collision frequency and a 15% improvement in driving behavior within 30 days. Geotab Vitality is committed to leveraging innovative solutions to make roads safer and improve fleet performance.
Job Summary
Are you ready to build, innovate, and lead the charge in a groundbreaking venture?
Geotab Vitality is a pioneering force at the intersection of telematics and behavioral science, reimagining how global fleets operate. As a collaborative powerhouse between Geotab and Vitality Global, we're leveraging Geotab’s vast network of 96,000+ customers and 800+ global reseller partners to drive material improvements in driver safety, sustainability, productivity, and efficiency.
We're looking for a visionary and driven leader to step into a foundational role as our Director, Channel Enablement. This isn't just a sales job; it's an opportunity to architect our go-to-market strategy from the ground up, activate our immense channel potential, and directly shape the future of fleet management. If you thrive on building, scaling, and making a tangible impact, this is your chance to lead.
Duties & Responsibilities
What You'll Do: Drive Impact & Growth
Channel Activation & Evangelism:
Ignite the Network: Be the primary catalyst for educating, activating, and incentivizing Geotab’s Business Development (BD) team and 800+ Reseller Partners. Empower them to become passionate advocates and top sellers of Geotab Vitality solutions.
Architect Enablement: Design, build, and deliver scalable, high-impact training programs and cutting-edge sales enablement tools that empower our entire partner ecosystem.
Champion the Vision: Ensure every stakeholder deeply understands our groundbreaking product, its transformative value proposition, and the compelling incentives for driving adoption.
Strategic Sales Leadership & Execution:
Own the Outcome: Take full ownership of ambitious sales targets, consistently exceeding expectations across all customer segments and channels.
Forge Growth Pathways: Collaborate strategically with Customer Success to develop and execute sophisticated account-level and partner-level growth plans, maximizing the power of our reseller relationships and Geotab’s BD organization.
Integrate & Expand: Seamlessly integrate Geotab Vitality offerings into enterprise and government proposals by collaborating closely with the Geotab Direct Sales and RFP teams.
Voice of the Market & Product Influence:
Be the Bridge: Serve as the critical feedback loop, channeling insights from customers, resellers, and Geotab BD directly to the Vitality product team.
Unblock & Accelerate: Proactively identify and systematically remove barriers to adoption across all sales channels, ensuring frictionless market entry and expansion.
Shape the Future: Directly influence the product roadmap and go-to-market strategy based on invaluable, real-world insights from the field.
Team Building & Future Expansion:
Cultivate Talent: As we grow, you will have the unique opportunity to build, mentor, and lead a high-performing sales team, fostering a culture of excellence and continuous achievement.
Pioneer New Frontiers: Support our strategic expansion into new channels, including direct sales and the commercial insurance sector.
The duties and responsibilities described are not a comprehensive list and additional tasks may be assigned to the employee from time to time based on business demands.
Direct Reports/Managerial Responsibilities
The Opportunity: Build, Scale, Lead.
This is a foundational, individual contributor role with a clear and accelerated path to people management. You will be instrumental in establishing our channel sales function, with the unique opportunity to build and lead a high-performing sales team as our ambitious growth targets emerge. Your strategic insights and hands-on execution will directly influence our product roadmap and market penetration.
Qualifications and Skills
Who You Are: The Ideal Architect
Proven Leader: 7+ years of progressive experience in Channel Sales, Business Development, or Partner Management within the technology sector (SaaS, IoT, or Telematics preferred).
Sales Maverick: Demonstrated, quantifiable success in B2B sales leadership, ideally within SaaS, telematics, fintech, or insurance.
Ecosystem Builder: Extensive experience working with indirect sales channels and cultivating robust partner ecosystems.
Strategic Thinker & Doer: You possess the ability to craft h
About the Company
Geotab Vitality LLC, a new joint venture launched in 2025, combines the power of Geotab's data science and telematics capabilities with Vitality Global's award-winning behavioral science, into an innovative solution that enables sustained driver behavior change through positive reinforcement, not penalties. Headquartered in Atlanta, Georgia, we tackle the escalating problem of roadway collisions and rising costs. Our evidence-based approach is delivering significant results for fleets around the world, with some customers ex...
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