Job Specifications
Digital Marketing & Content Creator
Department – Sales and Marketing
Contract Type – Permanent, Full Time
Salary – £27,153 pa
Location – Lighthouse, Poole
Lighthouse in Poole is one of this country’s biggest arts centres. We curate over 500 events a year in four amazing venues. We are a charity and we make a huge impact in our local community.
Can you help us to tell our story? Can you create impactful content that will increase engagement? Can you devise digital marketing campaigns that will reach new audiences? If your answer is yes, then we want to hear from you!
We are looking for a highly creative and imaginative Digital Marketing & Content Creator who can transform our social media channels, design effective digital marketing campaigns and create eye-catching content that tells powerful stories about Lighthouse’s programme and community work. You will help us to increase sales for our events, communicate the impact of our community work and raise awareness of the Lighthouse brand and what we do.
You will have proven experience in creating engaging social and digital content (including video and photography) in a professional context. You will also have proven experience in visual storytelling, digital marketing, video editing and copywriting. With a good sense of humour and a passion for the arts, you will be a flexible, reliable team player who remains adaptable to change.
Lighthouse offers a progressive, friendly working environment driven by our values as an organisation to be Aspirational, Welcoming and Excellent. Our staff wellbeing is a key priority guided by our Investors in People accreditation to support Mind, Body, and Togetherness.
Principle Purpose of the Role
The main purpose of the role is to contribute to a high performing, creative and motivated Marketing team by leading on the development of engaging social and digital content that effectively promotes and tells the story of all aspects of Lighthouse’s activities, to build its reputation as a nationally important Arts Centre, achieve Lighthouse income targets and grow audiences.
Support Lighthouse’s marketing and audience development aims, in helping to communicate the story and impact of our community and commercial work, promoting the Lighthouse brand across key social platforms through digital marketing and content creation that will be used for marketing campaigns for a large programme of live shows and films, as well as developing the Lighthouse brand.
Responsible for creating and delivering digital content and using this as a tool to increase our presence with existing and new audiences, to maximise and increase ticket and other sales.
Planning and Delivery
Lead on the planning, creation, coordination, and production of engaging organic content across our social platforms.
Use data to report on and inform our social strategy and proactively input into increasing impact.
Support the planning and scheduling of content across our social platforms, making suggestions for how we can get maximum impact from what we share.
Develop and implement a social content strategy aligned with campaign goals, audience insights and brand values.
Devise and implement paid social campaigns, to maximise sales for shows and to raise Lighthouse’s profile.
Content Creation
Lead on creating, editing and delivering high-quality video, photography and graphic content for use across social media, email and digital advertising.
Create original and imaginative content that reflects the ambitions and mission of Lighthouse, promoting shows, and telling compelling stories about the impact of our work with the community and artists.
Use formats and tools to ensure our content is fresh and relevant for the platforms that we use.
Keep up to date with current social trends and find authentic ways in which Lighthouse can engage with them, and organic social conversations as they happen.
Create ever-green content about Lighthouse and the work that we do, giving a behind the scenes insight and telling stories about the impact we have.
Create digital content for campaigns that is in line with our tone of voice, style and brand.
Work collaboratively with visiting show producers, to identify opportunities to create social content that helps to promote the show and give behind-the-scenes insights into its creation Lighthouse visit.
Work collaboratively with our pantomime’s creative team, creating content that promotes the show and gives an insight into its creation in Poole.
Ensure the consistent use of our brand identity in all content that is created to promote and advocate Lighthouse.
Ensure campaigns are warm, welcoming and creative in line with Lighthouse’s tone of voice, style and branding.
Marketing
Enhance digital presence, growing audiences and supporting sales targets through promotion of shows and events and advocating the Lighthouse brand and story.
Continually increase the numbers of social followers and boost the number of engagements with
About the Company
Lighthouse is a source of inspiration and pride to our community and the wider region. We are the centre of artistic excellence for live events, film and visual art in Poole, providing a dynamic cultural facility for Poole, Dorset and the South West. We play an essential part in the delivery of the National and Regional Arts Strategy and have an important role as a receiving venue for national and international theatre, dance, music, contemporary circus and film. We support and enable the creation of work and artist developm...
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