Job Specifications
Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.
We’re looking for a Product Marketing Manager to join our fast-growing Product Marketing team. In this role, you’ll sit at the center of product, marketing, and growth – driving strategy, informing roadmap, and unlocking adoption through creative and strategic launches, analysis, customer insights, and storytelling.
This is an ideal role for a PMM who is hungry for impact, strategically minded, and passionate about bringing fintech products to market. You'll own positioning, partner with product to influence what we build, and work across teams to ensure our product drives real customer value and sustained growth. From early ideation to product launch, you’ll partner with cross-functional teams to shape positioning and messaging, lead go-to-market strategies, set pricing and packaging, and uncover insights through market research and competitive intelligence. You won't just support GTM – you’ll help shape it, with a deep focus on experimentation, conversion, and storytelling that connects users to product value.
Applicants must be located in the Greater Vancouver Area.
What You’ll Be Doing
Go-to-Market Execution: Support the planning and execution of go-to-market launches for new products, features, and key initiatives. Ensure launches are informed by customer insights and aligned with business goals
Customer & Market Insights: Contribute to research efforts to understand user needs, pain points, and competitive dynamics. Help translate insights into clear, customer-centric messaging and positioning for both internal and external audiences
Messaging & Storytelling: Partner with Product, Brand, and Growth teams to craft product and Brand narratives that communicate value and differentiation, drive product adoption, engagement, and share insights. Maintain consistent messaging across all customer touchpoints to create cohesive experiences
Performance Measurement: Track and report on go-to-market performance, campaign effectiveness, and product adoption. Partner with the Data team to analyze results and make recommendations for optimization
Who You Are
You have 3-5 years of product marketing or related experience in a B2B or B2B2C tech company, ideally supporting SMB-focused products
You’ve supported successful launches and contributed to campaigns that drove awareness, adoption, or engagement
You’re a strong communicator and storyteller, able to translate complex concepts into clear, compelling value propositions
You’re data-curious – comfortable interpreting metrics and eager to learn from results to inform next steps
You’re highly collaborative, proactive, and comfortable managing multiple projects in a fast-paced environment
You’re a customer advocate who’s passionate about understanding user needs and bringing their voice into everything you do
You have a bias for action, enjoy problem-solving, and take pride in doing high-quality work that moves the business forward
Our Commitment to You
Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
Hybrid work environment: we value meaningful collaboration and connection at our Vancouver office three days a week, with lunch, snacks, and beverages on us.
Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking oppo