Job Specifications
Assistant Marketing Manager, Häagen-Dazs
Position Snapshot
Business area: Nestlé Canada
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid
Compensation Range: $71,678 – $85,000
At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario's pay transparency regulations.
A Little Bit About Us
While Nestlé is known for KitKat®, Gerber®, Nescafe®, and Häagen-Dazs®, our recipe for success comes down to one thing: our people.
We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good. We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward.
Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.
What to Expect:
As Assistant Marketing Manager, Häagen-Dazs, you’ll play a meaningful role in shaping how one of the world’s most iconic premium brands shows up in Canada. This is a hands-on brand role where strategy and execution come together – from building compelling brand plans to bringing launches and campaigns to life in market. You’ll help develop strategic, insight-led recommendations, while owning key initiatives across the Häagen-Dazs brand. This includes commercializing new product launches, supporting integrated marketing campaigns, and partnering closely with cross-functional teams to ensure excellence in execution.
A day in the life:
Provide fact-based analytical support to identify business issues and opportunities by monitoring brand and competitive performance against key KPI.
Analyze brand, category and competitive performance using AC Nielsen and other research/data sources, translating data into clear insights.
Prepare and present monthly brand and competitive performance reviews, offering a holistic view of category dynamics and business health.
Leverage consumer, brand and marketplace insights to inform marketing strategics and activities within the 18-Month Brand Plan, aligned with the 3-Year Brand Plan.
Lead the end-to-end execution of Innovation and Renovation projects, collaborating and influencing cross-functional partners to deliver launches with excellence.
Manage all launch-related initiatives and communications, including research, volume builds, packaging and product development, sales presentations, kits and samples.
Support brand and category plans through packaging, pricing promotional, merchandising, and distribution initiatives.
Manage Product Fixed Marketing Expense (PFME), including tracking spend and leading pre- and post-evaluation to assess business impact against KPIs.
Develop customer-facing materials including sell sheets, cycle kits and communication plans.
Support marketing administration including internal presentations, meetings, events, etc.
Role Requirements
A University degree in a business-related discipline preferred.
A minimum of 2 years of marketing experience required. CPG experience is strongly preferred.
Understanding of commercialization process within CPG with ability to leverage Nestlé processes, resources, and environment.
Demonstrated proficiency in marketing analysis (AC Nielsen, market share, PFME/budget management).
Strong analytical, project management, and problem-solving skills.
Entrepreneurial and results-focused, with the ability to navigate complexity and drive execution.
Solid understanding of the 4 Ps and their application, including the ability to read and interpret a P&L
Agility, curiosity and courage.
Collaboration skills and an ability to work comfortably with various stakeholders.
Passionate to build and grow brands, with ‘can-do’ attitude and a willingness to challenge status quo.
Comfortable managing change and evolve in a fast-paced dynamic and matrix environment.
Proven ability to collaborate, lead, and empower others in a team environment.
Proficient computer literacy: MS Word, Excel, PowerPoint, Outlook and other MS applications.
Benefits
Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
Company matched pension plan
Three weeks of Vacation and five personal days (Personal Paid Holidays)
Flexible and hybrid work arrangements
Excellent training and development programs as well as opportunities to grow within the company
Access to Educational Assistance & Tuition Reimbursement
Bonus eligibility
Gender affirmation benefits to ensure access to necessary care, resources, and coverage for gender-affirming procedures
Fertility Services and Surrogacy Medical Co
About the Company
As the world’s largest food and beverage company we are driven by a simple aim: unlocking the power of food to enhance quality of life for everyone, today and for generations to come. To deliver on this, we serve with passion, with a spirit of excellence, offering products and services for all stages of life, every moment of the day, helping people care for themselves and their families. Our culture is based on our values rooted in respect: respect for ourselves, respect for others, respect for diversity and respect for the ...
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