Skills

Communication Go Analytical Skills Marketing Project Management

Job Specifications

Job Title – Brand Marketing Manager V

Duration – 6+ Months

Locations – Remote within US

Responsibilities

Brand Storytelling:
Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels
Support positioning and external messaging for go-to-market execution for feature launches.
Support Full-Funnel Campaign Planning & Execution:
Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
Measurement and Analysis:
Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
Analyze results and provide actionable insights to optimize future activations and campaigns.
Cross-Functional Collaboration:
Partner with internal teams to ensure aligned brand messaging and activation execution.
Collaborate with internal and external agencies to drive brand initiatives.

Minimum Qualifications

BA/BS degree (or equivalent professional experience)
6-8+ years experience in brand management or brand marketing
Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
Strong understanding of brand positioning, messaging, and storytelling.
Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Preferred Qualifications

MBA
End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
Passion for sports, entertainment, music and culture

About the Company

Welcome to SPECTRAFORCE, your gateway to NEWJOBPHORIA(tm)! Established in 2004, SPECTRAFORCE is now one of the largest and fastest growing U.S. staffing firms renowned for its exceptional client service, SPECTRAFORCE's innovative A.I.-powered talent acquisition platform and proven methodologies set us apart in the industry. We offer a comprehensive range of services including Contingent, Permanent, and Statement of Work (SOW) staffing solutions. Our expertise extends across multiple sectors such as Technology, Financial Se... Know more