Job Specifications
Overview
Tree of Life Canada ULC is an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation.
NOTE: Reference checks will be conducted for potential candidates and the information collected will be used in making the final hiring decision
Primary Responsibilities
About the Job:
The role of Marketing Specialist is integral in supporting the planning, execution, and management of a wide range of marketing initiatives including trade shows, our Annual General Sale Meeting, marketing collateral, brand development, and communications internally and externally. The Marketing Specialist will work cross-functionally to support strategic goals, maintain brand integrity, and help the review and onboarding process to incubate emerging brands & build in the independent channel.
Position Accountabilities
Essential Functions
Event Management & Trade Shows
Plan, organize, and execute all trade shows and events, including Tree of Life’s Annual General Sales Meeting
Manage event budgets, billbacks, timelines, vendor coordination, and on-site logistics
Oversee design and production of event marketing materials and Tree of Life brand assets
Marketing Collateral & Brand Assets Including Website
Lead the creation and upkeep of marketing collateral including brochures, corporate overviews, and internal branding guidelines
Design and manage production of promotional merchandise and give-away materials
Develop and distribute internal and external newsletters on a regular cadence
Coordinate and maintain organization of all brand and sales samples
Website Design Updates
and non-tech. updates
Marketing Support & Communications Including Social Media
Support the Director of Marketing on daily initiatives and long-term strategic projects
Contribute to the creation of product catalogues and other marketing assets
Ensure consistent application of Tree of Life brand identity across all platforms and materials
Manage public relations including press releases and advertising placements
Social Media support including creation of posts for all platforms
Business Development & Brand Incubation
Assist in incubating new and emerging brands for introduction to the independent retail channel
Engage with new suppliers and support onboarding processes
Collaborate on P&L development, brand positioning, and go-to-market strategies for early-stage brands
Provide project management and marketing support for incubated brands throughout their initial year
Experience And Qualifications Required
Minimum Requirements, Qualifications, Additional Skills, Aptitude
Bachelor’s degree in Marketing, Communications, Business, or related field
3+ years of experience in a marketing or events coordination role
Strong organizational, project management, and multitasking abilities
Proficiency in Adobe Creative Suite and Microsoft Office Suite & photo editing basics
Excellent written and verbal communication skills
Experience with budget management and supplier/vendor coordination
Knowledge of retail, foodservice, or consumer packaged goods (CPG) is an asset
High degree of self-motivation & dependability with superior attention to detail.
Customer focused to achieve results
Solid analytical, organizational, problem solving, written & research skills
Sound time management skills with the ability to identify and resolve conflicts
Strong work ethic, entrepreneurial flair
Must be able to lift boxes – 10 to 15lbs.
Key Competencies
Attention to detail and a proactive approach to problem-solving
Microsoft office
Ability to manage multiple priorities in a fast-paced environment
Creativity in marketing design and storytelling
Strong interpersonal skills and the ability to work cross-functionally
Entrepreneurial mindset with an interest in brand building
About the Company
Curating an experience that truly delights takes an appreciation
for quality, solid instincts for what will work and, above all, good taste.
At Tree of Life Canada, we are curators of unique brands, bringing
elevated food and beverage experiences to Canadians. We've explored
the world for its best, and returned with a collection of products to excite
those with a taste for fresh, new flavours. Our selection includes specialty,
ethnic and gourmet products, organic and natural foods, specialty cheeses
and more.
As the Canadi...
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