Skills

Communication Salesforce Sales Research Database Management Organization Analytical Skills Marketing Analytics Digital Marketing

Job Specifications

Job Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Current work authorization for Canada is required for all openings.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

How You’ll Make An Impact

The Digital Marketing Specialist will assist in achieving efficient operations within Fidelity’s marketing automation and sales enablement platforms, in addition to other initiatives, such as assisting others with the automated production of fund performance materials.

Key Accountabilities

Marketing automation and sales enablement support
Assist with the efficient operations and execution of Fidelity’s marketing automation and sales enablement programs.
Assist others with the setting up and execution of marketing automation campaigns, including events, webcasts and other email campaigns.
Assist with the sales enablement efforts to help others better engage with clients and prospects throughout the buyer’s journey.
Collaborate with internal and external stakeholders to assist others in the optimization of marketing operations.
Assist others in the maintenance of Fidelity’s content library.
Collaborate with internal teams to assist others with the creation of emails, landing pages, setting up A/B and multivariate tests in order to optimize the user experience.
Help others to evaluate the end-to-end customer experience across multiple channels and customer touch points.
Assist with database maintenance, content production and campaign execution
Assist others with the production of digital communications, documents and campaigns.
Help others to ensure the organization of client and prospect data.
Assist others to make sure that all performance data received is inputted into the database to deliver on deadlines.
Aid others in end-to-end campaign support, which includes supporting the design, development, launch, and tracking aspects.
Help others in the automation of content production and campaigns.
Marketing effectiveness reporting
Assist others with the production regular reporting and campaign tracking to increase marketing effectiveness.
Aid in tracking campaign metrics, website content and other digital metrics to enhance performance and align Marketing and Sales.
Assist in the creation of reports focused on content, campaign and sales enablement analytics to inform strategies and tactics.
Help research marketing best practices to improve email open rates, click through rates and form fill conversions.
Conduct research to aid others in continual optimization through A/B and multivariate testing.
Assist in the development of regular reporting on campaign performance and help with conducting postmortem analysis.
Automation, A.I. and digital resource
Act as a resource for marketing in areas such as automation and A.I.
Work with internal technology partners to find innovative solutions to business problems.
Collaborate with stakeholders such as Sales, Business Analytics, Finance, and IT to assist in the creation of business cases for initiatives.
Assist in the research of digital trends in the industry to ensure Fidelity Canada is pursuing a market-leading digital strategy.

What We Are Looking For

University degree or equivalent work experience.
Minimum 1 year of marketing operations or campaign management experience.
An understanding of marketing automation and CRMs (e.g., Marketo, Salesforce).
An understanding of sales enablement (e.g., Seismic).

Nice to Have’s

Experience in the Mutual Fund/Financial Services industry.
Experience in document and content productive technology (e.g., Adobe Creative Suite).
Experience with database management and content production.
PMP/Marketo Certification.

The Expertise You Bring

Creative thinking with a passion for growth and performance marketing.
Excellent communication skills, both written and oral, are required.
The ability to multi-task and assist with the execution multiple ongoing projects.
Strong organizational abilities and strong analytical skills essential.
Interpersonal and influencing skills to achieve goals in Fidelity’s collaborative environment.

Some of the ways we will help you feel valued and supported as part of our team

Flexible working arrangements.
Competitive total compensation, including

About the Company

At Fidelity Canada, we've been committed to helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we're constantly striving to find new and better ways to help our clients. Fidelity Canada is part of a broader group of companies, collectively known as "Fidelity Investments", one of the world's largest providers of financial services. We employ over 1,600 full-time employees in offices across the count... Know more