Job Specifications
Key Responsibilities
Design and develop marketing-focused machine learning models, including:
Customer segmentation
Propensity, churn, and lifetime value (LTV) models
Campaign response and uplift models
Attribution and marketing mix models (MMM)
Build and deploy NLP solutions for:
Customer sentiment analysis
Text classification and topic modeling
Social media, reviews, chat, and voice-of-customer analytics
Apply advanced statistical and ML techniques to solve real-world business problems.
Work with structured and unstructured data from multiple marketing channels (digital, CRM, social, email, web).
Translate business objectives into analytical frameworks and actionable insights.
Partner with stakeholders to define KPIs, success metrics, and experimentation strategies (A/B testing).
Optimize and productionize models using MLOps best practices.
Mentor junior data scientists and provide technical leadership.
Communicate complex findings clearly to technical and non-technical audiences.
Required Skills & Qualifications
7+ years of experience in Data Science, with a strong focus on marketing analytics.
Strong expertise in Machine Learning (supervised & unsupervised techniques).
Hands-on experience with NLP techniques, including:
Text preprocessing and feature extraction
Word embeddings (Word2Vec, GloVe, Transformers)
Large Language Models (LLMs) is a plus
Proficiency in Python (NumPy, Pandas, Scikit-learn, TensorFlow/PyTorch).
Experience with SQL and large-scale data processing.
Strong understanding of statistics, probability, and experimental design.
Experience working with cloud platforms (AWS, Azure, or GCP).
Ability to translate data insights into business impact.
Nice to Have
Experience with marketing automation or CRM platforms.
Knowledge of MLOps, model monitoring, and deployment pipelines.
Familiarity with GenAI/LLM-based NLP use cases for marketing.
Prior experience in consumer, e-commerce, or digital marketing domains.
EEO
Centraprise is an equal opportunity employer. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other characteristic protected by federal, state or local laws.
About the Company
At Centraprise, we foster a collaborative approach in delivering top-quality IT consulting and services to our clients. With a steadfast commitment to growth and innovation, we aspire to inspire the industry of tomorrow by providing cutting-edge solutions that drive productivity and quality.
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