Job Specifications
Our Mission
At Crimson Education, our mission is to be the launching pad that equips students globally to compete on the world stage. Crimson’s technology, resources, and expertise remove barriers of geography and legacy, enabling students to reach their fullest potential with the support of dedicated, personalized Crimson teams.
As we expand, we are seeking innovative educators passionate about shaping the future of learning. Join us to unlock students’ potential and guide them through a transformative process that leads to admission into top US and UK private schools and universities. Be part of a visionary team committed to raising global education standards and driving student success.
Position Overview
We’re looking for a driven and resourceful Marketing & Sales Development Intern to support Crimson Education’s growth in the Canadian market. This hybrid role blends marketing creativity with sales execution - ideal for someone who enjoys both storytelling and strategy, who can move seamlessly from creating campaigns to engaging directly with families.
You’ll help strengthen Crimson’s presence among Chinese communities in North America by supporting bilingual marketing initiatives, generating and qualifying leads, and coordinating outreach events that connect with students and parents.
Key Responsibilities
Designing and creating cross-platform digital marketing collateral including social media ads, organic social content, digital flyers and booklets, and Wechat/ Red campaigns.
Develop and localize bilingual marketing assets - blog posts, brochures, videos, case studies, and webinar content - that resonate with Chinese-speaking audiences.
Coordinate and support outreach campaigns, including expos, seminars, webinars, and school talks, ensuring smooth execution and post-event follow-up.
Monitor and analyse leads and enrolments generated across all marketing channels (events, PR, WeChat, email, content, SEO, etc.), providing regular progress reports and insights on customer behaviour.
Engage with parents and students via calls and messages to qualify leads for the sales process, ensuring accurate data entry and tracking in Salesforce CRM.
Manage WeChat group promotions, respond to inquiries, and contribute to online and offline content that enhances brand visibility and engagement.
Work closely with the sales and marketing teams to refine messaging, optimize conversion funnels, and improve lead-generations.
Required Qualifications
Bachelor’s degree (or currently pursuing one) in Marketing, Communications, Education, Public Relations, or a related field; relevant experience in marketing or education is an asset.
Native or proficient in Mandarin, with fluent English (spoken and written); Korean proficiency is a plus but not required.
Skilled in copywriting, public relations, and WeChat content writing is a strong plus.
Proficient in productivity and marketing tools such as Google Workspace, Canva, Marketo, and social media platforms. Experience with design and video editing software is a plus.
Experience in sales, marketing, or customer service, with familiarity in B2B/B2C sales processes preferred.
Excellent interpersonal and communication skills, with the ability to build trust and rapport with clients from diverse backgrounds.
Proactive, results-oriented, and accountable for outcomes, with a strong sense of ownership and attention to detail.
Why work for Crimson?
Join a rapidly growing, hyper-global EdTech startup (named among GVT Top 150 EdTech companies)
Work with a high-performing, diverse, and ambitious team
Engage with innovative technology to re-imagine the education landscape
Enjoy limitless growth and development opportunities
If you are passionate about education, people, and a fast-paced collaborative environment, and want to work with cutting-edge technology, we’d love to hear from you!