Job Specifications
March Networks is proud to be recognized as one of Ottawa's Best Places to Work.
About March Networks
March Networks is a global leader in intelligent video solutions, delivering video-based business intelligence that helps organizations in retail, banking, QSR, and commercial sectors enhance security, reduce loss, and improve operational performance. We pair cutting-edge video technology with meaningful data insights to help customers make smarter decisions.
Position Overview
We are seeking a dynamic and detail-oriented Product Marketing Manager for a full-time contract to cover a maternity leave (13 month contract). This role is instrumental in shaping how March Networks positions and brings its products and solutions to market. The successful candidate will lead go-to-market planning, create compelling product messaging, support sales enablement, and collaborate closely with Product Management, Sales, and the broader Marketing team.
The ideal candidate combines strong storytelling skills with analytical thinking, thrives in cross-functional environments, and understands how to translate technical capabilities into customer-centric value.
Requirements
Go-to-Market Strategy
Develop and execute GTM plans for new product launches, updates, and solution releases
Create messaging frameworks and positioning statements that clearly articulate product value, differentiators, and target personas
Conduct competitive research and market analysis to support strategic decisions and product improvements
Content & Messaging Development
Produce product-focused content including brochures, data sheets, presentations, web copy, videos, and solution briefs
Collaborate with the Content and Creative teams to build high-quality marketing assets for campaigns and product releases
Maintain consistent product messaging across all internal and external channels
Sales Enablement
Develop and maintain sales tools such as pitch decks, playbooks, FAQs, competitive battlecards and objection-handling guides
Deliver training sessions and updates to Sales and Partner teams to support product readiness
Work closely with Sales Engineering to ensure technical accuracy and alignment
Market & Customer Insights
Gather and synthesize customer feedback, market trends, and competitive insights to influence positioning and roadmap priorities
Support customer research initiatives and customer advocacy opportunities (e.g., case studies)
Cross-Functional Collaboration
Act as the bridge between Product Management, Sales, and Marketing to ensure alignment on product launches, messaging, and campaigns
Partner with Digital Marketing on demand-generation campaigns and product-focused content strategies
Maintain product pages and web content in collaboration with the Web/Digital team
Qualifications
3+ years of experience in product marketing, solution marketing, or related roles in B2B technology
Experience in physical security, video surveillance, analytics, or SaaS is an asset
Strong storytelling abilities with a proven track record of translating technical features into customer value
Excellent project management, communication, and organizational skills
Experience supporting product launches and coordinating GTM activities
Knowledge of CRM and marketing systems such as Salesforce, or similar tools
Experience with project management tools such as Asana, or similar tools is an asset.
Experience with web and content management tools such as WordPress and SharePoint or similar tools is considered an asset
Highly collaborative and adaptable; able to manage multiple priorities in a fast-paced environment
March Networks is an equal opportunity employer and supports a diverse workforce.
Accommodations are available upon request for candidates taking part in all aspects of the selection process. Applicants can make their accommodation needs known to us in their application.
Please note March Networks uses AI as part of the recruitment process.
Hiring salary range for this position is between $65,000-$70,000. This is an existing vacancy with one opening.
About the Company
March Networks works with some of the world’s largest banks and retailers, delivering secure, cloud-based intelligent video solutions, enhancing security, operational efficiency, and profitability through real-time business insights. Through advanced integrations like point-of-sale (POS) systems and ATMs, we go beyond traditional video surveillance, empowering businesses of all sizes to utilize video and AI analytics to drive growth and enhance the customer experience – providing cross-functional insights. With decades of ex...
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